Push Gaming and Betway form a global content alliance

Push Gaming, one of the leading B2B suppliers in the iGaming industry, has signed a seminal partnership with Betway, one of the world’s best-known brands in the online betting and gaming industries. The two companies will not work together to deliver outstanding content to players globally, as part of the two’s alliance to expand in international markets.

Betway will benefit from Push Gaming’s full portfolio of slots and deploy it in the United Kingdom and Mexico at first, with more markets to be included before long. Betway’s players will also have access to a series of excellent games developed by Push Gaming, among which are Big Bamboo, Jammin’ Jars, and Razor Returns, among others.

The collaboration is naturally welcomed by both parties as they see in it an opportunity to significantly strengthen their market presence and pull with audiences. The partnership will have a significant impact on both companies.

Push Gaming Director of New Business and Markets Fiona Hickey has welcomed this opportunity to see her company collaborate with Betway and provide it with a select variety of titles. She paid praise to Betway and its strong position as an industry leader and said that the new alliance would bring "years of success together."

"Betway’s premium platform offers an ever-growing number of players in the exact regions we’re growing in so we’re thrilled at the prospect of collaborating with such a world-class brand and the opportunities it will bring going forward," Hickey added.

Betway Group CEO Anthony Werkman was similarly pleas to welcome Push Gaming as one of his company’s newest suppliers. Werkman confirmed that Betway is confirmed to building a product that lasts and evolves, and that through the addition of innovative content such as the one provided by Push Gaming, the company can continue to deliver to players exciting games they can enjoy.

In July, LeoVegas confirmed that it is planning to buy out Push Gaming along with all of its assets and strengthen its own production line. All the while, the supplier has been expanding rapidly across various markets. Betway is not the first big name that the company has collaborated with, as the company recently also signed a similar partnership with bet365.

Push Gaming has also grown its footprint in Europe significantly by entering or strengthening its presence in key European markets such as the Netherlands and Italy, both of high added-value to the supplier.

Image credit: Unsplash.com