Pragmatic Play goes live with bet365 in Ontario

The popular and fast-growing provider of content for the online gambling industry, Pragmatic Play, announced a new deal, expanding further its global footprint. The company said Tuesday it joined forces with bet365 in a new content deal for Ontario, Canada.

Under the terms of the new collaboration, Pragmatic Play agreed to deliver its portfolio of content to the globally-recognized operator. As a result of the deal, bet365 customers in the province can enjoy fan-favorite titles from Pragmatic Play that stand out with quality graphics and engaging gameplay.

Additionally, players of the operator in the province can tap into the developer's leading Live Casino games. Such titles include recent hits like PowerUP Roulette, as well as Sweet Bonanza CandyLand, among others. The deal also delivers Pragmatic Play's leading slots portfolio for bet365 customers in Ontario.

Last year, Pragmatic Play first entered the market in the province by providing its slots games for NorthStar Gaming. Now, thanks to the new deal with bet365, more customers in Ontario will be able to enjoy the company's award-winning slots like Gates of Olympus and Sugar Rush, among other engaging and quality games.

The new partnership marks the second major deal for Ontario and North America by Pragmatic Play. Still, the company has identified the incredible potential of the regulated gambling markets in North America and plans to continue to expand its presence.

In a statement released by Pragmatic Play, a spokesperson for bet365 shared their excitement saying: "We are proud to extend our partnership with Pragmatic Play into the Ontario market." The spokesperson explained that the content of the popular iGaming developer resonates well with bet365's products. Finally, they predicted that the new games will be well received by customers in Ontario.

Irina Cornides, Pragmatic Play's Chief Operating Officer, was similarly excited about the new content deal saying: "Partnering with bet365 in Ontario is an exciting move for us at Pragmatic Play, as we continue to expand our reach in regulated markets across the world."

The company's Chief Operating Officer said that Pragmatic is excited to boost the portfolio of offering for bet365 by delivering its leading games. Finally, Cornides said: "As we are already live in Ontario with our award-winning range of Slots, this deal brings even more of our premium content to players in the province."

Recently, the company expanded further its portfolio of content by releasing Wild Bison Charge. The new 5x5 reel slot game features an adventure theme and an RTP of 96.03%.

Image credit: Pragmatic Play