Pragmatic Play builds LatAm momentum with The Factory Gaming

Pragmatic Play’s determination in Latin America has not lessened as attested by the company’s new partnership with The Factory Gaming, a local provider of iGaming solutions. The Factory Gaming focuses on platform development, which makes it an ideal partner for the supplier, as it will allow Pragmatic Play to bring its titles quickly to local markets and companies that operate with the platform provider specifically.

The content partnership features all major aspects of the company’s portfolio, to name slots, live casino, and virtual sports, which will now be available through the online casino platform offered by The Factory Gaming. The news was well-met by both companies who expressed their satisfaction with securing the deal in the first place.

The Factory Gaming CEO René Sepúlveda said that his company was indeed thrilled to strengthen its offer with one of the most prominent iGaming studios on the market that will further help build awareness for his company’s product.

"Partnering with Pragmatic Play is a significant step forward for us as we continue to enhance our gaming offerings and cater to the evolving needs of our customers," Sepúlveda explained.

Pragmatic Play Vice President of Latin American Operations at ARRISE Victor Arias has welcomed the news as well. He noted that this collaboration once again emphasized the focus that Pragmatic Play puts on the Latin American market and added that by joining forces with The Factory Gaming, both companies stand to benefit from the tie-up.

Pragmatic Play has definitely been keen to grow in Latin America. Several months back, the company launched a content partnership with Betmais, a leading online casino and betting operator and brand in the Brazilian market. Meanwhile, the company has pursued rapid expansion across numerous global markets, including an expansion in Africa through a tie-up with Betfounders.

The company has also been building its footprint back in Europe through a string of partnerships. For one, Pragmatic Play just entered another collaboration with Tipsport covering both markets in Slovakia and the Czech Republic. Yet, as interest for iGaming mounts in Latin America and the North American region, we are likely to see Pragmatic Play drive steadier forays into those markets as well.

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