Pragmatic Play strengthens Africa foothold via Betfounders partnership

The leading global supplier of quality live casino, virtual sports and slots games, Pragmatic Play, strengthened its footprint in Africa via a new partnership. Earlier this week, the company confirmed it joined forces with the leading online casino platform, Betfounders. Per the terms of the new content agreement, Pragmatic Play agreed to supply a wide range of its games.

As a result, Betfounders gained access to the iGaming supplier's Virtual Sport, Live Casino and Slots games. Thanks to the new deal, the leading online casino platform in Africa will integrate the quality products from Pragmatic Play into its fast-growing platform.

Ultimately, this agreement will deliver exciting and engaging titles to new customers in a number of markets. As a result, players in important African markets such as Ghana, Uganda, Tanzania and Kenya, among others, will be able to tap into fan-favorite and popular games from Pragmatic Play.

Artur Harutyunyan, Betfounders' CEO, shared his excitement about the deal with Pragmatic Play in a statement. "Pragmatic Play’s multi-product offering appeals to players of an incredibly diverse demographic, thanks to its breadth and depth," he revealed. Finally, Harutyunyan said: "Our partners will be able to provide exceptional content to their customers, and we’re confident this deal will be a catalyst for growth in Africa for both us and Pragmatic Play."

Rami Abi Ramia, VP of Africa at ARRISE Powering Pragmatic Play, added: "Partnering with ambitious brands in Africa has been a key focus for Pragmatic Play, and this deal is another statement of intent for the provider." In conclusion, Ramia said: "With an excellent multi-product portfolio, we are confident that Betfounders partners will enjoy the strong offering integrated into their casino brands."

The partnership with Betfounders in Africa further propels Pragmatic Play's presence in the region. The deal seeks to expand the reach of the company's popular content, allowing more customers to benefit from its rewarding and engaging games.

Through Betfounders, customers in different markets will gain access to Sweet Bonanza, Sugar Rush, as well as Gates of Olympus, among other award-winning games from Pragmatic Play. As noted, the deal encompasses quality Virtual Sport, Live Casino and Slots titles, that have already proven their popularity in a number of markets around the world.

The deal with Betfounders comes on the heels of another recent partnership. Late last month, Pragmatic Play expanded the reach of its bingo products via a partnership with the leading operator in Ecuador, Ecuabet.

Image credit: Pragmatic Play