Pragmatic Play agrees to deliver Sportsbook for DAZN Bet in Germany

The provider of engaging online casino games, technology and content, powering iGaming operators across the globe, Pragmatic Play, strengthened its European footprint thanks to a new deal in Germany.

The company confirmed Wednesday it expanded its successful partnership with the leading sports betting operator, DAZN Bet.

Under the terms of the new collaboration, Pragmatic Play agreed to deliver its Sportsbook solution, supercharging the operator's offering in Germany.

The recent agreement builds upon a solid foundation between the duo.

Back in October, Pragmatic Play launched its Sportsbook product for DAZN Bet in Spain.

Moreover, the entry of the fast-growing and popular operator in Germany was facilitated with the help of Pragmatic Solutions' Player Account Management (PAM) platform.

Leveraging the innovative PAM technology, DAZN Bet ensured its compliance with the regulatory framework in Germany.

At the same time, the innovative PAM marks the core technology layer that is used for the integration of Pragmatic Play's Sportsbook, effectively allowing the duo to expand their agreement.

The platform provided perfectly fits the needs of DAZN Bet

Daniel Berthold, DAZN Bet's Managing Director Germany, Austria, UK & New Markets, shared his excitement about the collaboration in a statement.

He revealed that the company is thrilled to strengthen its platform in Germany with the innovative Sportsbook platform from Pragmatic Play.

Moreover, Berthold added: "The new platform provides us with a competitive set of features, tailored to perfectly meet the essential requirements to be successful in the German market."

He spoke about DAZN Bet's clients who seek seamless entertainment, automated processes and thrilling functionalities that help improve the betting process.

Berthold added: "This strategic milestone will help us grow our footprint and market share significantly in the coming years and will set us up for long-term success."

Finally, the executive predicted that the agreement with Pragmatic Play will help strengthen DAZN Bet's operations, reaffirming its leadership position in Germany.

Pragmatic Play remains dedicated to expansion

Gareth Crook, Pragmatic Play's SVP of Sports, was similarly excited and added: "Our entry into the German betting market again proves the ability to launch our Sportsbook product in a competitive and highly regulated market, fast on the heels of our Spain launch in October."

In conclusion, Crook pointed out: "We're delighted to be partnering with DAZN Bet to achieve their growth plans, this time in Germany."

Building its Spanish momentum, earlier this week, Pragmatic Play signed a strategic partnership with KirolBet.

At the time of the announcement, the company confirmed that customers of the operator will now be able to enjoy a range of quality casino games, including Rise of Pyramids, Dwarf & Dragon and Sugar Rush, among others.

Image credit: Pragmatic Play