Playbook Fusion names Jason Bradbury Chief Product Officer

The fast-growing business-to-business (B2B) games studio that stands at the crossroads between gaming and gambling, Playbook Fusion, announced an important senior-level hire.

Playbook Fusion appoints seasoned exec as CPO

On Monday, the company confirmed it strengthened its management-level team with the addition of Jason Bradbury.

Joining Playbook Fusion, the executive with nearly a decade of experience was appointed to the important role of Chief Product Officer (CPO).

In his new role, Bradbury will leverage his solid experience, extensive knowledge and skills to help the company continue growing.

The new CPO will play a vital role in Playbook Fusion's future expansion into the global gaming vertical.

Bringing solid experience, Bradbury will help the company on its mission to "bring together the worlds of betting and video gaming in an entirely new genre of sports content," as announced in a statement released by Playbook Fusion.

The new CPO brings solid experience

Prior to joining the company, Bradbury accumulated a wealth of knowledge and experience within the betting and gambling sector.

His professional background includes senior-level roles with Light & Wonder, the globally recognizable cross-platform games company.

Bradbury was also a part of ComeOn Group for nearly two years until July 2023.

At the time, he held the role of Head of Exclusive Games.

Before that, Bradbury was a part of GVC Group for more than a year.

Overseeing the gaming content for GVC's brands, he held the important senior-level role of Games Producer.

Throughout his professional career, Bradbury was also employed by William Hill where he held the role of Games Development Manager.

Bradbury's career in gambling started back in 2011 with Inspired Gaming Group.

He was a part of the company for nearly five years and during that time he accumulated a range of skills after holding several important roles.

Bradbury is delighted to join the company's C-suite

Playbook Fusion's new CPO shared his excitement by explaining: "I'm delighted to have the opportunity to work with Steve, Santiago and his impressive team to develop an innovative, never-before-seen product vertical that will bridge the gap between traditional sportsbook and video game players."

The company's CEO, Steve Rogers, was similarly thrilled about the latest C-suite hire and added: "He is perfectly placed to deliver our vision of combining betting and video gaming player attributes within our games, and I have full confidence in his abilities to design, develop and deliver games and experiences that will revolutionize the industry."

Image credit: Playbook Fusion