Play'n GO expands in the UK with Betway

Play’n GO, an established authority in the development of slot games, has signed up with Betway, one of the leading operators in the United Kingdom. This partnership, which has been long overdue, will see two of the most accomplished gaming companies align their product offers and bring worthwhile experiences to audiences.

Among the games UK players of Betway can expect to see are such accomplished product lineages as Sweet Alchemy, Reactoonz, and Book of Dead, in all of their variations and releases. Both Betway Group, which operates the namesake brand, and Play’n GO have hailed this opportunity as a success and a meaningful way to consolidate their presence in an important market.

Play’n GO Regional Director Anna Mackney said that she was absolutely excited to see her company team up with Betway, which has a remarkable standing in the UK market.

"Both companies have a track record of success in the UK market, and we’re confident that Betway’s players will love our entire game catalogue," she added optimistic about the future of this collaboration. Betway Group CEO Anthony Werkman was similarly pleased with the opportunity to see his company add titles by an established brand in the United Kingdom.

"Betway are committed to providing an exciting gaming experience in a safe and responsible environment for all of our players, so we’re delighted to expand our casino offering to our customer base with one of the best game studios in the industry in Play’n Go," Werkman said.

Besides the United Kingdom, Play’n GO has also been building up its footprint in other regulated markets, and specifically North America. The company has reported a string of successes over the past months, including entries in West Virginia, New Jersey, and Michigan.

Play’n GO is pursuing growth in core iGaming jurisdictions around the world, seeking to consolidate its presence in some of the most lucrative markets as it goes. Betway too has been building up its offer, and recently signed a partnership with Gaming Innovation Group aimed at the GiG Comply tool, which is the automated affiliate marketing compliance and screening tool used by operators to ensure that partner affiliates meet regulatory standards in targeted markets.

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