Betway and GiG extend deal for the provision of GiG Comply

The leading iGaming technology company, offering solutions, services and products for operators within the global gambling industry, Gaming Innovation Group (GiG), announced a new partnership with Betway, the renowned global online gaming and betting brand. Details regarding the latest collaboration emerged Wednesday and see the brand continue to benefit from GiG Comply, GiG's automated affiliate marketing compliance and screening tool.

Considering that the duo collaborated before, the new partnership represents an extension of their agreement. As a result, Betway will continue to leverage the cutting-edge technology tool that helps the brand ensure its compliance with the established regulations in different markets across the globe. The solution leverages a proactive approach that seeks to ensure affiliate partners comply with different responsible gaming, as well as brand requirements.

GiG Comply functions by utilizing a rules engine that analyzes different campaigns from affiliates. Once this is completed, Betway receives a report that details what promotional content was used in such campaigns. The proactive tool has already proven its efficiency with operators that ensure their regulatory compliance in different jurisdictions across the globe.

Anthony Werkman, Betway Group's CEO, was excited about the recently extended partnership with the renowned betting and gaming brand. "We’re delighted to continue our existing partnership with GiG, a prominent player in the gaming industry, known for their cutting-edge platform and technology solutions," he explained in a statement.

Finally, Werkman pointed out: "This ongoing collaboration enables us to access their advanced compliance software, enhancing our position as a market-leading brand and ensuring our customers a gaming environment that is fair, secure, and responsible."

Jonas Warrer, GiG Group's CEO, shared the excitement of Betway's boss. "Betway is a highly regarded and well-established international brand, and we’re obviously delighted that these prestigious global companies continue to trust in GiG Comply and its effectiveness in providing peace of mind, protecting reputations," he explained.

The partnership extension with Betway comes after last month, GiG made another important announcement. At the time, the company confirmed that Warrer officially stepped up as acting Group CEO. As a result, he effectively replaced the former CEO, Richard Brown. This senior-level shift came amid a transformative change for GiG that will split its business in two, eyeing further expansion and growth on a global scale.

As a part of the aforementioned changes, GiG's Platform & Sportsbook division also appointed a new CEO recently. Back in August, Richard Carter, a seasoned expert, was selected for the role of CEO.

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