PIN-UP Global scales up to become RedCore business group

• PIN-UP Global has reemerged as the RedCore business group, dedicated to further growth
• The new company is retaining its old operational principles and ethos while improving on its management model
• RedCore is now heading to SBC Summit, due on September 16-18, and will present its portfolio of B2B solutions and products

PIN-UP Global is leveraging its expertise and experience in developing cutting-edge technological solutions for the iGaming industry by further scaling its offer through the company’s reinvention as RedCore business group.

This move is part of the company’s broader strategy to expand and consolidate its offer as a technological leader in the industry, as well as expand further afield in existing and new markets that need intuitive solutions that bolster individual operators' results and dictate innovation jurisdiction-wide.

RedCore focuses on a well-structured management model that the company expects will bring solid results across key areas, such as fintech, marketing, e-commerce, communications, regulatory technologies, and customer service. The group will focus on creating solutions that allow partner businesses to meet the ongoing regulatory and operational requirements of their respective markets.

RedCore CEO and Founder Marina Ilina has welcomed the news, "Throughout our growth, it became clear that our potential goes far beyond a single industry. Currently, we bring together expertise and technology in various areas of digital business. iGaming remains a part of our experience — but now it’s just one of the areas where we innovate and drive progress."

RedCore will also be heading to SBC Summit 2025 from September 16 through September 18, and will be represented at D185, where the group’s representatives will present the full portfolio of B2B solutions and products to interested delegates, with some 30,000+ people expected to be attending.

While RedCore will retain its core operating principles used as part of PIN-UP Global, the company will continue to innovate and improve in every possible way, boosting synergies and teamwork.

"The restructuring to RedCore opens new horizons of cooperation for existing and potential partners. The business group is ready to offer comprehensive technological solutions that go beyond traditional industry boundaries," the press statement by the company wrapped up.

Image credit: PIN-UP/RedCore