PartnerMatrix secures AdmiralBet as latest partner

PartnerMatrix has signed a new partnership with Serbiancasino and sports betting brandAdmiralBet. As a result, AdmiralBet has been able to launch a new affiliate option that will allow partners and affiliates to improve the operator’s brand awareness by reaching a broader audience and engaging with interested players, PartnerMatrix explained in a press release.

PartnerMatrix is a trusted solution in the iGaming and interactive wagering market that has helped a number of prominent operators. AdmiralBet, for its part, is a cutting-edge leader in Serbia, and the two are committed to growing and improving both the sports betting and casino verticals.

AdmiralBet has been proactive in engaging customers by leveraging innovative tools such as bonuses and tournaments. AdmiralBet Head of Online Gaming Milan Djurmez welcomed the opportunity and said that affiliate marketing is a brand-new concept for the brand, but a must-have to help the company improve its reach and connect with more players and audiences.

Djurmez welcomed the PartnerMatrix software and offer and said that it "ticked all boxes" in delivering a trusted and reliable product. "We’re all-in with this, and I’m sure that the results will be worthy of all efforts and investments," he concluded. As to PartnerMatrix, the company CEO, Levon Nikoghosyan, was thrilled with the opportunity to enter the Serbian market with the company.

He hailed the progress that the Serbian iGaming and betting market has made over the past years and said that the whole team at PartnerMatrix was looking forward to meaningful cooperation with AdmiralBet. Nikoghosyan noted that AdmiralBet is a well-established operator in the market and therefore a worthwhile ally.

He spoke confidently that PartnerMatrix will be able to leverage its expertise in affiliate marketing and help AdmiralBet achieve its stated goals and reach more players. AdmiralBet was founded in 2019 and under the roof of Novomatic, who also owns Greentube. Today, AdmiralBet covers more than 30 types of sports along with 30,000 monthly events.

Nikoghosyan recently joined AffPapa’s Board of Directors. AffPapa is the world’s leading repository of affiliates and various other companies that are looking to connect with marketing specialists in the gambling industry and drive traffic, conversions, and audiences.

Most recently, Wazdan teamed up with SYNOT Interactive to launch its content portfolio with the company’s Maxbet brands in Serbia and Montenegro.

Image credit: PartnerMatrix