Pariplay and Ainsworth expand together in Canada

Pariplay, a company that operates as a subsidiary of NeoGames SA, has doubled down on its partnership with Ainsworth Game Technology Limited, referred to as Ainsworth for short. The companies revealed their new partnership via an email press release and public statement.

As a result of this new collaboration, Pariplay will roll out Ainsworth’s library of titles on the Canadian market. This will happen with the assistance of Pariplay’s robust partner networks in the country and, not least, with the help of the Fusion aggregation solution.

Fusion offers access to thousands of games by prominent suppliers, and Ainsworth is among those. The two companies also have experience working together and bringing products to market in other regions, including Latin America where Ainsworth has been able to gain a solid foothold thanks to Pariplay’s advanced distribution capabilities.

Ainsworth is confident that its games will strike home with local players in Canada. Part of this has to do with the fact that the supplier creates titles that are well-established with a wide demographic of players already. Ainsworth is only now beginning to port its games into the digital space, with the company mostly focused on the land-based segment in the past. Ainsworth General Manager of Digital and Online Gaming Jason Lim welcomed the opportunity:

"Pariplay has been an important partner, enabling us to rapidly bring our content to market in a streamlined manner."

Lim said that collaborating further to improve the company’s reach in Canada was something the company had been gearing towards for a long while. The news was similarly hailed by Pariplay Commercial Director North America Shivan Patel who said his company valued the relationship that it had built with Ainsworth over the years.

New markets to have products rolled out is a continuation of this healthy relationship. It’s a testament to the success of the collaboration which will now see a further boost in a yet new region.

Both Ainsworth and Pariplay will benefit from the collaboration, naturally. On the one hand, Ainsworth will have the opportunity to strike home with Canadian audiences whereas Pariplay will strengthen its presence in the country further. Fusion is available in Ontario and Alberta, but the company hopes that it can bring its aggregation platform to more markets a swell.

Pariplay recently added Urgent Games to its Fusion platform and the company launched with Caesars Sportsbook & Casino in Ontario.

Image credit: Pariplay