PandaScore to power 3ET's esports betting offer

PandaScore, an established provider of esports betting solutions and odds, has announced a new partnership with Eurasia Sports Limited, which owns 3ET. The brand will now benefit from quick access to odds feeds powered by PandaScore and covering a number of big-ticket competitions within the esports ecosystem, including Counter-Strike, Dota 2 and League of Legends, among others.

The partnership, though, focuses on the three main esports games across all of their S-tier events. PandaScore’s models will now allow 3ET to gain an edge as the operator attempts to embark on the challenging and equally exciting esports betting vertical which has grown at a good pace.

3ET Director Robert Cruickshank was welcoming of the opportunity to see his company team up with PandaScore and ensure the brand’s further entry and growth into the esports betting space. Cruickshank is determined to see the brand’s plan and establish a sound footprint in this exciting vertical, enhancing the experience for esports bettors in the process.

"We look forward to working closely with PandaScore to maximize the opportunities on the table and to continue to deliver a world-class betting experience to our players," he wrapped up. The news was met on a similarly upbeat note by PandaScore Senior Sales Manager Dasha Kirilishina who said that this was an exciting step forward for her company as well.

"This is an established sports betting brand with a large and loyal player base that will undoubtedly relish the opportunity to bet on the biggest esports contests taking place across the world," she noted, explaining the significance of the deal for the odds provider.

Kirilishina argued that this tie-up with 3ET is an opportunity to engage with esports fans and bettors and help them on their journey to the discovery of the vertical. PandaScore has been making its rounds in the news headlines recently.

The company has signed several important partnerships over the past months, including with Smarkets in January and STS in Poland. Esports has become an increasingly popular and viable product for bookmakers who are beginning to explore it on a sounder footing, not least thanks to companies such as PandaScore that ensure that number-crunching is a much simpler and straightforward process.

In the past, esports posed a challenge not just because of a rather low overall betting handle, but also because oddsmakers were not quite sure how to provide robust numbers that surprisingly left the bookmakers at a disadvantage.

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