On Air Entertainment has announced that its Live Casino games have hit the ground running in the Netherlands. This has been made possible thanks to official regulatory approval by the Kannsslautoriteit (KSA), which now enables On Air to pursue new avenues of opportunities in the highly-regulated and lucrative market.
The license agreement clears On Air Entertainment for an immediate launch, and the company has come prepared. Players will be able to enjoy an authentic "Dutch-themed" environment that has been created by the company with a particular focus on an immersive gaming experience.
Operators in the country will have access to some of On Air’s best games, including roulette, blackjack, speed roulette, and more. On Air has focused on crafting bespoke experience possible through its dedicated Live Casino studio in Riga, Latvia. This capacity will soon be boosted with the addition of new studios in Georgia and Romania.
In the meantime, On Air remains one of the most highly-accessible studios in the regulated gambling market. The company holds licenses in numerous European jurisdictions, such as Denmark, Sweden, the United Kingdom, Greece, Latvia, and Malta.
The company also has a license from the Isle of Man and has most recently driven forays across the Atlantic and is now licensed to operate in Ontario, giving it a broad reach. In the Dutch market, the company will seek to establish a dynamic variety of Live Casino games that are tailored and localized for the needs, preferences, and tastes of specific player bases.
On Air is planning to bring a number of new games in the coming months which will allow the company to continue scaling its footprint and achieve success with premier operators. "The Netherlands has quickly become [one of] the largest live dealer markets in Europe," On Air Entertainment Business Development Manager Dejan Loncar said.
It’s the market size and potential that has attracted On Air Entertainment, which is constantly seeking to expand. Thanks to this entry, the company’s products are now available in nine regulated jurisdictions in Europe and beyond. "This is our ninth market launch in just eight months and shows our commitment to becoming the number one provider of live casino content to operators targeting regulated markets across Europe and beyond," Loncar added.
Live casino is becoming very popular. Playtech and 888casino have just signed a new deal that will allow the latter to benefit from the supplier’s Live Casino and RNG games.
Image credit: On Air Entertainment