MGM Resorts, Rush Street and Entain partner with the AGA to promote responsible gambling

Several big name operators in the US have partnered with the American Gaming Association (AGA) to promote responsible gambling.

MGM Resorts and its joint venture with Entain BetMGM, joins the AGA as officialpartners of its Have A Game Plan campaign. The operators will help promote responsible gaming education throughout the rest of the year, by providing important information, tools and resources on its apps and websites.

The partnership coincided with the body’s Responsible Gaming Education Week (RGEW), which saw both MGM Resorts and BetMGM share responsible gaming information on its social media platforms. The week lasted from 19 September to 25 September.

Rush Street Interactive (RSI) also became the latest partner of the Have A Game Plan Campaign. The online casino and sports betting operator will integrate campaign content into its consumer marketing, employee training, and overall responsible gaming strategy.

RSI director of corporate social responsibility Tammi Barlow said the partnership will see the operator "continue to provide our players with new, user-friendly tools and resources to wagers responsibly, while ensuring our employees are positioned to provide the best possible customer service and care."

Entain then announced that it was backing the AGA’s Have A Game Plan, through it’s not-for-profit organisation, the Entain Foundation US. The campaign will be featured on the operator’s Gamble Responsibly America app, which will be highlighted on HaveAGamePlan.org.

Martin Lycka, Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling and trustee of the Entain Foundation US, said: "The more we can repeat the message of responsible gambling across multiple channels—like the Gamble Responsibly America app andHave A Game Plan—the better our customers’ experience will be."

Have A Game plan was launched in late 2019 and aims to educate sports fans about how to bet responsibly, setting and sticking to a budget, keeping it social, knowing the odds and playing with trusted and regulated operators. Other partners of the campaign include DraftKings, FanDuel, NASCAR, NHL and the PGA Tour.

The responsible gambling drive comes at a time of growth in the US. Since PASPA was overturned in May 2018 to legalise sports betting, the vertical is operational and legal in 26 states and the District of Columbia, giving more than 110m Americans access to sports betting in the country.

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