Jelly Entertainment signs Light & Wonder distribution deal

Jelly Entertainment, an up-and-coming studio that has crafted a host of hard-hitting and innovative games, has teamed up with Light & Wonder, to gain a capacity and reach boost through the tie-up and launch its products with more companies.

Jelly is known for a number of recent blockbusters, including Muertos Fortune, WickedRiches of Oz, Midas Riches, and Elixir of Wealth. These games are just some of the titles that are now made available to Light & Wonder partner operators, and the supplier itself is making good use of the company’s distribution network.

Certification plays an important role in where the products may be launched, with the studio holding multiple licenses from regulated markets across Europe, including prime markets such as Italy, Spain, and the United Kingdom, all of which have seen a surge in demand for quality and out-of-the-box iGaming content.

In the meantime, Light & Wonder is going to help Jelly Entertainment trampoline its products in other interesting markets, among which are Colombia and Peru. Commenting on this new opportunity, Jelly CEO David Newstead welcomed the chance to see his studio expand its brand and reach to strike home with more players around the world, a move spearheaded by Light & Wonder’s outstanding distribution network.

"With this new agreement in place, we are in a strong position to continue on our path of growth with the world's biggest casino brands," Newstead.

Light & Wonder Senior Director of Digital Partnerships Steve Mayes was similarly pleased with this opportunity to welcome yet another prominent studio as part of the company’s portfolio and larger distribution network.

"We are delighted to be working with Jelly Entertainment and are looking forward to offering their high-quality content across our network," Mayes explained, and said hopeful that the new games as well the existing ones will help strengthen the quality of the product offered by the company.

Elevating emerging and upcoming game developers was a topmost priority for the company, Mayes concluded. Light & Wonder recently also teamed up with Trustly to strengthen the company’s processing of payments, and specifically deploy a cashless solution, RAPIDLY.

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