Jelly Entertainment improves reach with Scientific Games

Jelly Entertainment, a cutting-edge developer of online casino games, has announced that it is expanding its global reach with the help of Scientific Games, Casin Guru News learned in a press release.

Jelly amplifies reach in Europe and North America

The alliance will see Jelly’s titles featured fully at Scientific Games’ aggregation and content platform, allowing partner operators to quickly introduce them to their own user bases, driving retention and engagement in the process.

Jelly is particularly keen to make the best out of this deal as Scientific Games’ reach in Europe and North America is well-established and the markets present virtually the best opportunity for suppliers to reap strong results.

With games such as CleoPatrick, Big Benji, The Curious Cases, and the Lost Treasure Saga series Jelly has tons to offer to players of all stripes, backgrounds, and interests, which will now be made possible with Scientific Games’ help.

Commenting on this tie-up, Scientific Games VP of Digital Games Steve Hickson said that the company was excited to be adding Jelly’s content to SG Content Hub.

"At Scientific Games, we strive to bring our customers the finest and most innovative gaming content and partnering with Jelly aligns perfectly with our goal of giving our players more exciting games to enjoy," Hickson said.

Jelly’s pounces on the opportunity to engage with new audiences

The studio was similarly pleased with this new opportunity, arguing that it was able to expand its reach and pull with a mix of awesome in-house games and the chance to engage with new audiences.

"Scientific Games holds top-tier status in a key vertical that will aid in our expansion locally, across Europe, and west-ward as we look at The Americas," said Jelly Chief Commercial Officer Salva Lima.

The Americas are also part of the company’s ambitions especially now that Brazil is passing comprehensive gambling laws, and the country seems to be one of the biggest iGaming hubs worldwide already – with the industry set on an upward trajectory.

Jelly Entertainment has been honing its reach and geographical reach for a while now. The partnership with Scientific Games is just one in many that the company has been able to pull off recently.

Previously, the supplier signed similar distribution deals with both EveryMatrix and Light & Wonder benefiting from their massive networks across the world and in key iGaming jurisdictions.

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