iGB Affiliate Manager Academy draws focus on AI-driven affiliate recruitment

• The first iGB Affiliate Manager Academy will set to impart implementable AI-driven strategies to market managers
• The initiative is led by veteran affiliate marketer Lee-Ann Johnstone, who is keen to pay forward her extensive knowledge
• AI technology in affiliate marketing is not speculative but can have a real impact on current businesses and underpin their success

As iGB L!VE is heading for the ExCel London, the United Kingdom for the very first time, the hosts behind the event have plenty of awesome initiatives to announced that will be incorporated right into the format.

iGB Affiliate Manager Academy to impart essential AI skills to marketers

Set for July 1-4, 2025, and changing its home venue to London, the event will now also feature a cutting-edge iGB Affiliate Manager Academy, which will take place on the first day of the event.

Specifically, the Academy is described as a training and mentorship program which is led by veteran affiliate marketer Lee-Ann Johnstone, which will help interested stakeholders to better understand how their businesses may launch, scale, and grow successful affiliate programs.

The important thing here is how simple AI tools can help recruit and retain active affiliates effectively, using existing technology to have an immediate impact on businesses right away.

To make the sessions worthwhile, the Academy will come with a mix of practice and tactical assessment, personalized coaching and more.

Commenting on the Academy’s incorporation as part of iGB Affiliate and the broader iGB L!VE format, Johnstone had this to say:

"I’m delighted that Clarion has invitedAffiverse to developa bespoketraining academy specifically for iGamingAffiliateManagers.

In an industry that’s constantly evolving, and which is powered by the early adoption of new technologies,businesses and affiliatemanagers haveto keep learning in order to remain competitive. The only way we get to understand theaffiliatespace and all the complexities it entails is on the job - from others!"

Johnstone spoke about the importance of sharing knowledge and passing it on to others and thanked for the opportunity to spearhead the Academy herself. She similarly spoke about the importance of incorporating the power of AI into affiliate partnerships and specifically tracking down potential partners.

"The gap between AI-empowered affiliate managers and those relying solely on traditional methods is widening every month. The iGB Affiliate Manager Academy will provide the bridge to ensure businesses are on the right side of that divide," Johnstone added.

Passing knowledge forward and leveraging AI tools today to shape tomorrow

Global Portfolio Director at iGB Events - Clarion Gaming, Naomi Barton, was similarly pleased with the arrival of the iGB Affiliate Manager Academy initiative, and had this to add:

"Our live events are all about delivering real value to our international community of stakeholders. Lee-Ann and her team at Affiverse are spearheading the academy syllabus and content stream alongside IGB’s events production team to provide tailor-made training and mentoring for new and existing affiliate managers as well as those who want to learn and scale their affiliate programs faster."

The workshop will offer stakeholders insight into how they can leverage AI-driven tech to bolster their brands and deliver results. This is not just theory, argues Barton, as she highlights the importance of hands-on and expert-led initiatives that allow for the immediate implementation that transforms program performance.

Image credit: iGB