Greentube joins TonyBet in Latvia

Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has further expanded its presence in the regulated Latvian iGaming market thanks to a new content alliance with TonyBet, a prominent local company.

The news was announced with an official press release in which Greentube detailed the terms and conditions of the deal. Moving forward, TonyBet, which has a solid presence in the local market, will benefit from a number of prominent game options, such as Book of Ra: Deluxe, Sizzling Hot, Diamond Link and Cash Connections games, along with Lucky Lady’s Charm Deluxe to name some of the viable titles.

TonyBet has been expanding its reach in every operational vertical it maintains in the country, including sports betting, casino and live casino. The present partnership is further strengthening the brand’s momentum in the iGaming sector. Greentube and TonyBet.lv will not stop here, as they are planning to get a similar partnership underway in Spain, another highly regulated and important market to both partners.

TonyBet can also be a springboard for Greentube’s further expansion across other markets, with the operator presently available in 10 licensed gambling markets. Europe is a big part of TonyBet’s efforts, while Greentube has been growing internationally.

TonyBet Game Providers Key Account Manager Davis Skulte was happy with the opportunity to welcome one of the best-in-class providers of games for the online casino sector join the company and offer a wide array of great games that simply "tick all the boxes."

Skulte said that TonyBet was confident in the mutual benefits that this partnership offered to both participating parties and argued that the collaboration will lead to mutual growth in the Latvian iGaming market. He also confirmed the upcoming launch in Spain with Greentube content and potentially in other markets, too.

"Greentube brings a diverse range of content to the region and we’re pleased to be able to offer its games to our players across the globe," said Skulte. Greentube Deputy Head of Sales & Key Account Management Opher Ben Zvi explained that the new content alliance with TonyBet is a clear sign that Greentube was fully committed to player bases in the Latvian iGaming market.

He further praised TonyBet, a brand that has significantly grown its name and operational footprint in the market, and beyond. Zvi similarly said that Greentube is just as excited about the new opportunities not only in Latvia, but also in Spain.

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