Greentube and Caesars Digital expand together in the US

Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has stolen another march on the US iGaming market, teaming up with Caesars Digital for additional content that will be launched with the prominent casino operator & brand in both New Jersey and Michigan.

The content alliance will not stop there either, with the partners planning on bringing titles such as Charming Lady’s Boom, Dolphin’s Pearl, Thunder Cash, and Diamond Cash to more markets that currently regulated and allow online casino gaming, and where both Greentube and Caesars Digital hold a license.

The two companies are determined to increase their presence in the region, with Greentube first breaking ground back in 2021, and Caesars Digital operating as a homegrown company.

Greentube Key Account Management and Global Sales Director, Markus Antl, has welcomed the opportunity to partner up with Casers Digital and see his company continue to grow in the regulated market in the United States. He hailed the operator’s footprint in North American iGaming and the significant opportunity this presented.

"As one of the most established industry brands in North America, we realise the potential of this partnership and we look forward to working together to not only strengthen our online presence but to also explore omnichannel opportunities," Antl noted.

The partnership was similarly welcomed by Caesars Digital VP of Online Gaming at Caesars Digital Ricardo Cornejo Rivas who was pleased to see the casino strengthened by another prominent brand. Rivas added that it was of particular interest and importance to Caesars Digital to build a library of games that features the best-established online casino studios.

"Adding Greentube’s wide and proven content portfolio to our platforms allows us to deliver fresh entertainment to our players in multiple jurisdictions that we can be confident in," he noted.

Greentube has been actively looking to expand its presence in the regulated iGaming market, working with various brands to achieve this. The company teamed up with Betway in Ontario, Canada, and it similarly struck a deal with Rush Street Interactive, covering both Ontario as well as Michigan, the United States.

In 2023, the supplier also obtained iGaming licenses from both Pennsylvania and Connecticut.

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