Greentube and RSI extend content partnership to Michigan and Ontario

The NOVOMATIC Interactive Division and leading iGaming industry operator and supplier, Greentube, unveiled details regarding a new deal, expanding further its North American footprint. On Thursday, the company announced it extended its partnership with Rush Street Interactive (RSI), a leading operator within the regulated gambling market in the United States.

Under the terms of the new deal, Greentube agreed to supply its content for RSI's brand BetRivers in two strategic markets in North America, Michigan and Ontario. Thanks to the new deal, customers of the leading operator in the two markets can already access fan-favorite and popular games from Greentube.

Such content includes recent releases too and games from the developer's Clover Link, Diamond Cash and Thunder Cash series of jackpot games. Additionally, BetRivers customers in Ontario and Michigan can tap into Greentube's classic titles such as Thunder Cash: Dolphin's Pearl, Lone Star Jackpots and Diamond Cash: Mighty Elephant, among other engaging and unique titles.

Richard Schwartz, RSI's Chief Executive Officer, shared his excitement about the extended deal with Greentube in a statement released on April 27, 2023. He explained: "BetRivers is known for delivering an industry-leading selection of casino games and experiences to players across all our markets."

Schwartz added that the company is delighted to extend its deal with Greentube. He acknowledged that the partnership builds on a strong foundation and predicted that it will deliver unique and engaging games for RSI's customers in Michigan, as well as Ontario.

Last but not least, Schwartz said: "Extending our partnership It's a natural step for us to extend the agreement to take in two new territories as we look forward to further collaborations in additional markets in the future."

Jorge Bartra Quispe, Greentube's Sales and Key Account Manager, was similarly excited about the extended collaboration with RSI. "Having seen how popular our games have been for RSI’s players in New Jersey, it's fantastic to extend our reach across North America with launches in Ontario and Michigan," he said.

Finally, Quispe noted: "Our content is proven to resonate with players in the region and we look forward to rolling it out to a fresh wave of players in conjunction with our long-term partnership with RSI."

The deal with Greentube is undoubtedly going to help strengthen the presence of RSI in the two states. Since it was founded in 2012, the company has entered more than a dozen US states. Currently, RSI offers its real money mobile, as well as online operations in strategic jurisdictions such as New York, New Jersey, Pennsylvania, Michigan, Illinois and Ohio, among others. Additionally, the company has a presence in internationally regulated gambling markets in Mexico, Columbia, as well as Ontario, Canada.

Image credit: Greentube