Fanatics continues US push via Connecticut Lottery Corporation deal

The official lottery in Connecticut, the Connecticut Lottery Corporation (CLC), also popular as the CT Lottery, announced a new sportsbook partnership Friday. CLC confirmed it clinched a new agreement by teaming up with Fanatics Betting and Gaming, the subsidiary of Fanatics Holdings, the leading global digital sports platform. Under the terms of the new agreement, the CT Lottery selected Fanatics Betting and Gaming as its new sports betting partner for Connecticut.

As a result of the new collaboration, Fanatics Sportsbook will become CLC's exclusive sports betting provider for the retail, as well as mobile verticals. According to a statement released by Fanatics, the collaboration is expected to officially kick off around mid-December with the launch of Fanatics Sportsbook for Connecticut customers.

Once the new app is launched, visitors and residents of the state will be able to download it for Android, as well as iOS devices and tap into their "Fanatics experience." As a fast-growing betting operator, Fanatics' services stand out with transparency and reliability. Fanatics Sportsbook offers an easy sign-up process, as well as betting options.

Moreover, the sportsbook application features search functionalities, live streaming options, as well as incentives such as FanCash which can be earned by bettors and sports fans. Further features that Connecticut bettors will be able to access include a curated Discover page with sports and wagers that are relevant to each customer's preferences.

Ari Borod, Fanatics' Chief Business Officer, commented on the topic saying: "We are excited to be working with the CLC to bring the Fanatics Sportsbook to customers in Connecticut." Additionally, he pointed out: "We are looking forward to bringing the Fanatics experience to the ten retail locations throughout Connecticut and more importantly, adding our innovative mobile app to the online choices available in Connecticut."

Greg Smith, CLC's President and CEO, was similarly thrilled. "Fanatics is the only true sports brand in the gaming space and has established itself as an innovator in the industry," he added. Smith pointed out that the CT Lottery has been impressed with the aggressive entry across the US demonstrated by Fanatics.

He added that the CLC is delighted to team up with the company and deliver exceptional experiences for sports bettors in Connecticut. "CLC anticipates notable market share growth as a result of this partnership," explained Smith in conclusion.

The announced deal with the CT Lottery comes at a time when Fanatics continues to expand its US footprint. Back in November, the company confirmed its sportsbook had gone live for customers in Virginia. With each launch, Fanatics continues to reach more new players, promising exceptional betting experiences.

Image credit: Pixabay.com