evoke teams up with Mindway AI to boost RG

Evoke plc and Mindway AI, two of the leading names in the gambling industry and consumer protection respectively, have forged a new partnership which will focus on enhancing responsible gambling and minimizing gambling-related harm by using vast swathes of data and cutting-edge solutions.

Evoke and Mindway to shape the future of responsible gambling

The two companies will align their respective offers to strengthen player protection and ensure that consumers can rely on a safe and responsible gambling environment. To this end, Mindway AI will deploy its state-of-the-art technology and evoke will harness the solutions’ power to stay at the forefront of consumer protection.

Mindway AI’s approach is distinctly evidence-driven as the company leverages artificial intelligence, neuroscience, and human evaluations to drive a sounder understanding of consumer habits, pain points, and vulnerabilities.

Mindway AI’s mission has been to maintain a firm grasp of responsible gambling and help address problem gambling. Commenting on this new opportunity to collaborate with Evoke, Mindway AI CEO Rasmus Kjaergaard said:

"We are beyond excited to join forces with evoke a leading powerhouse renowned for its unwavering commitment to excellence and player satisfaction. This alliance perfectly aligns with our mission to propel responsible gaming practices forward and set new standards in the industry."

Evoke plc will bring a range of brands to the table, including 888, Mr Green, and William Hill, making it easier for Mindway AI to leverage its solutions at scale, and also tap into vital data about consumer behavior.

Ultimately, though, evoke is determined to create an environment where consumers are fully protected, and part of these efforts will now be channelled through Mindway AI’s cutting-edge solution.

Evoke is determined to create a safe and reliable experience for all

Evoke Group Director of Player Safety Will Mace be similarly pleased to team up with Mindway AI and ensure that players have a safe and enjoyable experience from start to finish.

"Mindway AI are unequivocally experts in identifying signs of potentially harmful gambling, and by harnessing that expertise, we will be able to really enhance our commitment to our players," Mace added.

Problem gambling has always been front and center for Mindway AI and evoke, with both companies seeking to tackle the matter by leveraging cutting-edge solutions.

This is not the first time that Mindway AI has teamed up with an operator in a bid to strengthen its RG standards, as the company previously with Interwetten, embarking on a similar partnership to set up a stronger responsible gambling framework for the operator.

Image credit: Mindway AI