EveryMatrix’s C-suite grows with new CPO

EveryMatrix continues to strengthen its C-level with Kevin Furlong now stepping in as the company’s new Chief Product Officer at a dynamic of business growth and record-setting revenues.

Furlong steps at the helm of a huge portfolio of products

Furlong will be at the helm of the company’s multi-tier and division business, overseeing the conceptualization and execution of different products, and ensuring that the company’s platforms hum along.

EveryMatrix hosts a plethora of cutting-edge industry solutions, such as OddsMatrix, SlotMatrix, CasinoEngine, GamMatrix, PartnerMatrix, MoneyMatrix, and more, with all of these now set to grow under Furlong’s stewardship.

As to the man himself, he is no random pick as it would take a well-seasoned industry veteran to manage what could easily be an unwieldy portfolio for a less experienced person. Furlong has spent more than 20 years in the industry, working for some of its biggest names.

Those include GVC, and then Entain, Bwin and Paddy Power. Each of his industry positions has helped him hone his skills and understand the high-stakes dynamics of the busiest and most lucrative verticals in business.

He will ensure that EveryMatrix retains its product edge, as the company now serves more than 300 operators globally.

His arrival in the new position has been welcomed by Group CEO and Co-Founder, Ebbe Groes, who said that Furlong was an individual with "outstanding industry experience," having worked for some of the largest companies in the sector.

"Kevin will be instrumental in developing an even better experience for all our customers," Groes affirmed, adding that EveryMatrix already derives the bulk of its income from tier-one operators, and it intends to keep growing in this regard.

EveryMatrix’s new CPO committed to building the company footprint further

Furlong himself was similarly receptive and excited about the opportunity to help steer one of the fastest-growing companies in iGaming. He noted that he was delighted to be part of EveryMatrix’s growth journey and help ensure that customers get the best possible experience.

"We already do this in so many ways, but we know we can do so much more with the proprietary technology, knowledge and expertise we have at our disposal within the Group," he concluded.

Furlong will similarly preside over existing and novelty products, such as LoyaltyEngine, a new project by EveryMatrix introduced just several days ago which aims to give partner operators another leg-up in the affiliate space.

EveryMatrix is also determined to expand its game development capabilities with the company already owning Armadillo Studios, but also making an offer to buy out Fantasma Games just last week.

Image credit: EveryMatrix