EveryMatrix launches sportsbook turnkey solution with BetGoodwin in the UK

• EveryMatrix has launched its turnkey sportsbook solution with BetGoodwin
• The partnership, which is a multi-year deal, also features the company’s horse racing product
• Both EveryMatrix and BetGoodwin have welcomed this opportunity

BetGoodwin has teamed up with EveryMatrix, with the latter providing the brand with a multi-year full turnkey agreement for its sportsbook solution.

EveryMatrix’s platform covers more than 200,000 monthly live events and maintains 800 live markets on the English Premier League games, along with customary player-favorite features such as Odds Boost, Auto Cash Out, Early and Partial Cash Outs, a dedicated Bet Builder, and more.

EveryMatrix pushes into both horse racing and sports betting with BetGoodwin

The partnership is not stopping there, however, as BetGoodwin will also benefit from EveryMatrix’s horse racing product as well, which covers 10,000 monthly races across 20 global jurisdictions. The partnership will rapidly position BetGoodwin’s emerging sports betting product as one of the finest in the United Kingdom, delivering immediate benefits.

To help boost the experience, the company is also injecting its OddsMatrix sports platform into the mix and enhancing the available odds and experience. Commenting on the partnership, BetGoodwin CEO Julian Head said:

"This is a milestone launch for BetGoodwin. EveryMatrix’s sportsbook gives us a feature-rich platform that will help deliver an outstanding betting experience to our customers, while the new horse racing product strengthens one of our business-critical verticals."

EveryMatrix Co-Founder and Group CEO Ebbe Groes has also welcomed this opportunity and said that the partnership with BetGoodwin was an important milestone for the company as well, partnering with one of the very best companies in the market, and bringing the supplier’s advanced features and horse racing product.

"We’re confident it will drive major value for their customers and the business," Groes added.

Image credit: EveryMatrix