HomeGambling IndustryEnteractive names John Foster Head of B2B Sales, Europe and Asia

Enteractive names John Foster Head of B2B Sales, Europe and Asia

BUSINESS AND FINANCE30 Jan 2023
3 min. read
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The leading provider of engagement and retention services for the iGaming sector, Enteractive, announced a senior-level appointment Friday. The company revealed it hired the services of industry expert John Foster. Joining Enteractive, he will serve as the company's Head of B2B Sales, Europe and Asia.

Bringing decades of experience and knowledge within the industry, Foster boosts Enteractive's B2B team while the company continues to expand to new markets around the globe by bringing reactivation and retention services for players of major gaming industry operators. In his new position as Head of B2B Sales, Foster will report to the company's Chief Business Officer, Andrew Foster.

John Foster shared his excitement in a statement released on January 27, 2023, saying: "Enteractive has built a superb offering to help operators both large and small around the world to generate increased revenues through the activation and retention of more active players."

He pointed out that the year looks busy for the global gambling industry and predicted that the company will continue to deliver its leading services to new clients in different markets. Finally, Foster said: "I'm excited to join the leading player in this field."

Prior to joining Enteractive, Foster was a part of leading companies within the iGaming, media and hospitality and advertising sectors. Overall, he has more than 20 years of experience within the sales vertical. Before joining the company, he held positions with leading companies within the industry such as iGamingGroup.

Enteractive's leading services include not only one-to-one engagement technologies with players but also the development of customized emails, SMS, web apps or other technologies that help the operators connect with the players. Ultimately, this delivers extra revenue and improves efficiencies, two incredibly important verticals within the fast-paced iGaming sector.

Currently, Enteractive is recognized as an unquestionable leader in player engagement. Moreover, the company is among the leading revenue generators for the iGaming sector globally.

Speaking about the latest appointment, Andrew Foster, Enteractive's Chief Business Officer, said: "In the last year Enteractive has experienced phenomenal growth in new markets around the world, and our B2B team will benefit from an extra pair of hands at the helm to service this increased demand for our services."

Last but not least, he explained: "With the combination of John's sales and iGaming industry experience, we're excited for him to join our B2B team and drive our ongoing growth in Europe and Asia in 2023."


Image credit: Pixabay.com

30 Jan 2023
3 min. read
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