EGT Digital inks new technology agreement with Optimove

• Optimove and EGT Digital signed a new deal
• The collaboration saw the latter boost its X-Nave platform with the addition of Optimove's Positionless Marketing platform
• The agreement brings excitement to the two companies

The fast-growing company, powering sportsbook, casino and lottery operators, EGT Digital, enhanced its CRM marketing capabilities thanks to a new alliance with Optimove, a company described as a leader in Positionless Marketing.

X-Nave bolsters marketing capabilities

The latest partnership sees EGT Digital's X-Nave platform grow its capabilities with Optimove's Positionless Marketing platform.

As a result, the former will be able to deliver personalized and real-time experiences to players.

Notably, the platform supports use at scale, making it suitable for operators that vary in size.

EGT Digital partners that leverage its X-Nave platform will benefit from a flexible and scalable solution that can boost customer retention and engagement thanks to personalization.

At the same time, the X-Nave platform enables streamlining of marketing capabilities with the help of AI-driven insights.

This, in turn, can maximize the player's lifetime value and enable EGT Digital's partners to introduce campaigns much faster.

Complementing the company's growth, the latest alliance reaffirms its position as a go-to provider of solutions and technology that powers casino, sportsbook and lottery operators across the globe.

At the same time, the deal with Optimove drives growth while setting a new standard for marketing performance within the global online gambling vertical.

The collaboration with Optimove comes on the heels of another important deal announced by EGT Digital only recently.

Late last month, the company deepened its Italian footprint via an agreement with Replatz.

As a result, the former tapped into some of the most popular games from the latter.

The agreement focuses on innovation and customer engagement

Motti Colman, Optimove's VP Revenue, Gaming, commented: "EGT Digital is pushing the industry forward with an agile and future-focused platform."

Moreover, the executive pointed out: "Together, we’re enabling operators to unlock the full power of Positionless Marketing, giving every marketer the ability to analyze data, generate creative assets, and launch self-optimizing campaigns without waiting on anyone else."

Georgi Mihaylov, EGT Digital's Deputy CEO, also spoke about the importance of the new alliance.

He recognized that the addition of Optimove's Positionless Marketing platform to the company's X-Nave system represents a major improvement for the latter.

"It arms our operator partners with the intelligence and agility they need to craft personalized, real-time experiences that boost retention and long-term player value," Mihaylov added.

Last but not least, EGT Digital's Deputy CEO explained that the addition of Optimove's Positionless Marketing feature to X-Nave grants the platform with competitive advantage in a market that constantly evolves.

Recently, 3 Oaks Gaming boosted the reach of its content under the terms of an agreement with EGT Digital.

Image credit: EGT Digital