Comtrade Gaming and Superbet extend platform partnership

The leading technology supplier, powering the online gambling industry, Comtrade Gaming, announced an important European-facing partnership extension. This week, the company confirmed it extended its collaboration with the tech and entertainment company, Superbet. Under the terms of the deal, Superbet will leverage Comtrade's iGaming platform (iCore), fusing it with its proprietary sportsbook. As a result, Superbet will power its primary markets in Poland and Romania.

Ultimately, the latest deal with Comtrade will further strengthen the operations of Superbet in strategic markets. Under the terms of the new deal, Superbet will leverage the innovative technology through mid-2024. Given that the latest deal represents a partnership extension, further collaboration may also be considered by the two companies.

The innovative iGaming Platform (iCore) from Comtrade Gaming was developed by the company with the goal of providing unique player experiences. The platform uses a customizable and flexible approach that ensures matching the needs of different players.

Using iCore, online gambling operators decrease churn. At the same time, the operators benefit from increased player lifetime value while bringing engaging and entertaining experiences. This also helps boost popularity and trustworthiness.

Steven Valentine, Comtrade Gaming's Chief Commercial Officer, commented on the topic in a statement. "We are delighted to continue our partnership with Superbet," he explained. Finally, Valentine pointed out: "They are Romania's no.1 operator by a clear margin, they have a fantastic team, and we are proud to have played a part in their exponential growth since they migrated to us three years ago."

Adam Shaw, Superbet's Managing Director - Online, was similarly delighted regarding the latest collaboration with Comtrade Gaming. He explained that the company's platform brings benefits for Superbet's clients. In conclusion, Shaw said: "At Superbet, we have big ambitions for future growth and we don’t shy away from building our own technology and products, but most importantly – we want to give the best for our customers."

Founded in 2008, Superbet currently operates in 10 countries, including Poland, Belgium and Romania, among others. Constantly focused on innovation and improving its products, the company seeks new ways to engage with its growing customer base. A member of the International Betting Integrity Association (IBIA), Superbet was recognized on multiple occasions for its innovative approach and strong technology products with different awards.

Image credit: Comtrade Gaming