Clarion Gaming to offer sneak peek of ICE creative at iGB L!VE

The upcoming iGB L!VE due to take place on July 16-19, 2024, is already laying out the plans for next year, with the 10,000+ delegates attending this year’s edition of the event at the Fira de Barcelona Gran Via next week, also in for a preview for what is to come at ICE in January 2025, Casino Guru News learned in an email press release.

Setting the tone for ICE 2025

Clarion Gaming has teased delegates offering them a sneak peek and a chance to "Explore the NEW gaming ecosystem" through a special creative campaign that has been produced to support next year’s gathering. The new messaging has also been highlighted in a statement by Clarion Gaming Managing Director Stuart Hunter who said:

"Each year we place a lot of emphasis on our creative which to a large extent sets the tone for the upcoming edition of what is widely regarded as being the most influential and important B2B gaming technology expo in the world."

He cited the recent relocation of ICE from London, the United Kingdom, to Barcelona, Spain which was historic and came with a renewed zeal and a desire to bring in even more delegates from across the industry, shaping Barcelona as an iGaming hub for meet-and-greet sessions between the industry’s top brass.

"Our relocation from London to Barcelona is historic. 2025 will be the first occasion that ICE has moved outside the UK and only the second time it will have been held outside London. The creative is an invitation to Explore our superb new venue, Explore the cutting-edge innovations from our 1,000+ exhibitors and of course Explore our new host city which embraces both culture and commerce as well as history and hospitality," Hunter added.

A new chapter for ICE 2025

All of this is in preparation for ICE’s expected record-setting experience brought around not least by the relocation of the confab to Barcelona and the fact that there will be more than 1,000 exhibitors attending.

The upcoming editions of ICE and iGBAffiliate in January will sprawl on 120,000 square meters of space, an uptick from the 100,000 square metres held by the events in 2024. Clarion Gaming has also said that 72% of its 25 biggest exhibitors will now increase their stand presence for the upcoming ICE 2025 only half a year from now.

Image credit: Clarion Gaming