Brandon Lenssen Joins QCI as Vice President & General Manager

The provider of innovative technology, leveraging artificial intelligence and powering betting, gaming and marketing companies across the globe, Quick Custom Intelligence (QCI), strengthened its C-suite with a new appointment. Earlier this week, the company revealed it hired the gambling industry expert, bringing nearly three decades of experience, Brandon Lenssen. Joining QCI, he was appointed to the role of Vice President and General Manager.

The latest appointment, deemed as a strategic hire by the company, complements its growth. Lenssen brings a wide range of experience at QCI, after holding senior-level roles with leading operators within the gambling sector for the last 27 years.

His track record, dedication and wide skillset make him the perfect addition to QCI's growing team of experts. At the same time, the company anticipates further expansion and growth, fueled by Lenssen's expert advice and skills.

Andrew Cardno, QCI's CTO, shared his excitement about the latest hire in a statement. "We are honored to have Brandon join the QCI family. His unparalleled experience and insights will undoubtedly amplify our capabilities and the value we deliver to our partners," he said.

Moreover, Cardno acknowledged the wide industry experience and knowledge that Lenssen brings to the company. According to him, with Lenssen as a part of QCI's C-suite, the company will continue to grow, delivering transformative experiences and taking the gaming vertical by storm. "The casino industry is on the brink of evolution, and with strategic leaders like Brandon steering the ship, QCI is poised to lead the way," outlined Cardno in conclusion.

Before joining QCI, Lenssen held the role of Vice President & General Manager for Bally's three Black Hawk Casinos. Under his guidance, the venues saw exponential growth, despite the high competition in the surrounding areas. What's more, Lenssen's professional background includes senior-level roles as an Operator, as well as Operational Intelligence Partner and Regulator within the gambling vertical in Canada and the United States.

Sharing his excitement, Lenssen praised QCI's innovative approach and groundbreaking technology. "I've seen first-hand how the QCI Enterprise platform is making strides across a spectrum of organizational sizes," he said. Lenssen added: "The industry's diversification, with facets like Sports Betting, Social Gaming, and comprehensive resort offerings, necessitates enterprise-level tools that don't just gather data but spur action." Finally, besides the strength of QCI's Enterprise Platform, he also highlighted the importance of the QCI College initiative.

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