Bragg Gaming teams with Swiss Casinos in Switzerland

Bragg Gaming Group has launched with Swiss Casinos in Switzerland, expanding its market share further, and bringing a selection of excellent games that are now available to the operator’s players locally.

The titles launched with the casino are a mix of new and select games that have a strong local appeal or are expected to perform well under the Swiss Casinos brand, the press release explained. The choice of a new partner is not random either, as Bragg Gaming Group has teamed up with a company that has been available in the land-based casino sector since the 1970s first.

Swiss Casinos Group’s transition towards the iGaming sector reflects how big online gambling has become in the country, and the strong local demand for excellent products. Therefore, the company launched its digital brand in 2019 and has been a fixture in the market ever since.

Swiss Casino Group sees the digital brand as an important part of its long-term strategy in the market, and Bragg’s portfolio addition helps further with that. Similarly, Bragg Gaming Group President and Chief Operating Officer Lara Falzon hailed the opportunity to roll out more content with another Swiss online property.

It’s a significant achievement, Falzon explained, to see that property being Swiss Casino. The company is an established platform and very popular with local players, Falzon explained, adding:

We are set to further expand across numerous regions in 2023 and the maturing Swiss market will play an important part going forward thanks to the collaborations with our leading partners.

Swiss Casinos Director Online Casinos Patrick Mastai was similarly pleased with the partnership. Mastai welcomed the opportunity to add more slots from Bragg’s library and see them already perform well. This is not going to be the last content injection from Bragg, though, Mastai suggests, as more titles should be added to Swiss Casinos’ library before long.

Switzerland has been enjoying a strong interest by suppliers of gaming content with many entering the market or seeking to strengthen their existing positions. Brands such as Push Gaming and Pragmatic Play have made several moves in the country in recent months, and Gaming Innovation Group entered the regulated gambling market in the country in February.

Image credit: Bragg Gaming Group