Bragg Gaming pushes into Czech market with Kingsbet

Kingsbet.cz, the newly launched online alter-ego of land-based casino operator Kings Entertainment A.S., has entered into a partnership with Bragg Gaming Group, a provider of cutting-edge solutions and content for the iGaming industry.

Kingsbet.cz to benefit from Bragg iGaming’s technology stack

The new partnership will allow Kingsbet to tap into a variety of technological solutions, including Player Account Management (PAM) and turnkey solutions to help the brand expand its footprint and grow further.

Apart from deploying state-of-the-art technological solutions, Bragg will also bolster Kingsbet with a selection of aggregated online casino content delivered by the Bragg HUB platform, as well as an array of exclusive content from Bragg’s own studios, offering Kingsbet a 360-degree experience to players.

Kingsbet is only getting started, as it is also adding a fully localized sportsbook delivered by Bragg through a partnership with Altenar, giving the online gaming outfit a well-rounded experience to offer back to its players.

Bragg will continue to support Kingsbet’s success by more than simply focusing on the core platform or the product array it brings to the table. Powerful automation and marketing tools are also part of the deal, giving Kingsbet a solid toehold in the market, and allowing it to leverage its new-fangled casino and sportsbook platforms in an impactful manner.

For one, Kingsbet can benefit from the FUZE player engagement set of tools that can help boost engagement at online casinos through free rounds, quests, missions, and journeys, all of which are uniquely tailored to meet the evolving needs of player bases.

Kingsbet arrives just in time for Euro 2024

Commenting on this fresh opportunity to see its footprint expand significantly in the Czech gaming market, Bragg Group Chief Executive Officer Matevž Mazij had this to say:

"We are proud to be chosen to support Kings Entertainment, a leading European entertainment, casino and poker brand with our full-service turnkey solution as they transition their market-leading Czech operations online."

The partnership was naturally welcomed by Kingsbet.cz Chief Executive Officer David Vaněk said that the company had worked very hard in the past eight months to ensure that Kingsbet.cz is live in time for Euro 2024, one of the biggest European soccer competitions.

Vaněk promised that players can expect to get the "King’s experience" visiting the online platform, and teased some of the plans for the future, which include an online casino launch.

Bragg recently made another prominent move in the European market, teaming up with Sisal in Italy. Internationally, Bragg has been able to secure a B2B license from Peru.

Image credit: Bragg Gaming Group