HomeGambling IndustryBragg Gaming Group joins First Look Games

Bragg Gaming Group joins First Look Games

BUSINESS AND FINANCE31 Jan 2023
3 min. read
Have a looksee.

Bragg Gaming Group and the company’s prominent products will now get a significant boost with B2C affiliates and other marketing specialists, as the company has added its products to First Look Games, the companies shared in an email press release.

First Look Games is a dedicated platform that allows affiliate companies to explore products by individual studios and develop promotional materials and content ahead of the release of specific titles, giving them an early advantage and helping partner studios push their new products.

Through this collaboration with First Look Games, Bragg Gaming will be able to distribute a number of assets that will be made available to partners ahead of launch and thus boost traction and visibility with B2C partners. The assets that may be uploaded include images and videos of the upcoming games, sheets containing technical information about an individual release, and more.

Studios can go right ahead and upload working demos of their games in a bid to provide reviewers with access to their games and have the biggest chance of appealing to a global audience of gamblers who are constantly on the lookout for fresh products.

Bragg’s in-house studios, named IndigoMagic and Atomic Slot, will be the beneficiaries of this improved reach that should give them access to more than 800 affiliates and publishers, all vetted and screened by First Look Games.

First Look Games Founder Tom Galanis was naturally pleased with the addition of a significant partner such as Bragg Gaming. He added that the company was very pleased to help boost the reach and promotions for the new partner across the approved network of publishers.

"Affiliates present a massive opportunity for studios to drive awareness of their titles among huge audiences of engaged online casino players around the world," Galanis explained and said that prominent companies such as Bragg have the opportunity to boost their audiences and reach in a meaningful and cost-efficient way.

Bragg Gaming Director of Product Marketing Niklas Mravlje was equally pleased with the opportunity and said that the company’s Powered by Relaxgame range was something that players would definitely enjoy. Thanks to this collaboration with First Look Games, the company is prepared to expand its reach with an even bigger audience.

Mravlje acknowledged that competition for players is fierce between studios, but felt confident that this new tie-up with First Look Games is precisely what Bragg needed. Bragg Gaming can report a string of recent successes. The company formed a content alliance with Swintt just recently.

Bragg Gaming also launched its content with BetMGM in Michigan at the end of 2022, marking another big industry move for the company.


Image credit: Unsplash.com

31 Jan 2023
3 min. read
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