Bragg Gaming launches with BetMGM in Michigan

BetMGM has sealed a second important content distribution deal in Michigan this week with the addition of titles by Bragg Gaming Michigan. Previously, the prominent iGaming and sports betting brand formed a content alliance with Play’n GO. The partnership between Bragg Gaming and BetMGM will allow the content supplier and developer to further its reach in the North American iGaming market, with Bragg Gaming present in six North American markets already.

Meanwhile, BetMGM will enjoy a number of brilliant games, including Egyptian Magic developed by Bragg’s Atomic Slot Lab studio, along with myriad other options. A further addition to the overall iGaming excellence provided by Bragg lies in the company’s technological offer, which includes a new Remote Games Server solution designed to optimize the speed of content delivery and flawlessness of the experience for the end-user.

Bragg’s Spin Games Studio is already collaborating with BetMGM in other jurisdictions in the country, including Pennsylvania and New Jersey. The news was well-met by Bragg Gaming Group COO and President Lara Falzon who had nothing but praise to offer for the brand and Bragg’s own ambitions.

Falzon said that her company was looking forward to providing BetMGM with excellent, spot-on content to help the operator engage with local players. She also spoke about Bragg’s overall strategy in the North American market which includes creating and delivering proprietary and exclusive games to partners in the region in a bid to build a strong local presence.

"This new launch with BetMGM further expands on our successful execution of this strategy, which we expect will help drive consistent, long-term growth," Falzon concluded. Michigan is a particularly important market for Bragg Gaming and iGaming operators.

According to H2 Gambling Capital, a consultancy and analytics firm, Michigan will generate a gross win of $1.5bn in 2022 alone. Presently, BetMGM is said to hold the majority of the market with a 38% market share as of August, based on data by Eilers&Krejcik Gaming, another leading gambling consultancy.

Earlier this year, BetMGM also added products by Greentube to its iGaming portfolio in Michigan, with the company reaffirming its commitment to building a diverse and entertaining next-level portfolio for local gamers.

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