Bragg agrees to integrate Kero's betting products to aggregation suite

Bragg Gaming Group, the leading iGaming solutions, content and technology provider, catering to the land-based and online gambling industry, formed a new strategic partnership by teaming up with the developer of innovative white-label solutions that power sports leagues, teams and betting operators, Kero Gaming.

Kero Gaming grows betting solutions reach via Bragg Gaming Group

Under the terms of the new agreement, announced last week, Kero's leading sports betting options will be integrated into Bragg's content aggregation platform, Bragg HUB.

The innovative sports betting platform from Kero provides cutting-edge features, including live streaming, live chat and a wide range of betting options.

Ultimately, the betting tools serve as a one-stop shop for operators who want to strengthen their offering through a product that provides capabilities for wagering, watching games and interacting through live chat seamlessly.

Thanks to Kero's cutting-edge solutions, betting operators across the globe can deliver engaging and unique experiences.

The deal with Bragg marks a significant step for Kero

In a statement, Kero Gaming's CEO, Tomash Devenishek, commented on the topic.

"Kero is focused on enhancing and providing innovation to the sports betting community by integrating our advanced technology with our real-time micro markets offering," he revealed.

Finally, Devenishek pointed out: "Our partnership with Bragg is a significant step forward in allowing us to deliver our exceptional sports betting products globally. It’s great to advance this agenda with Bragg as a partner."

Ivica Jovanovski, Bragg's Head of Aggregation, shared the excitement of Kero's boss, revealing that the company is also thrilled to expand its aggregation platform with cutting-edge sportsbook products from Kero.

Last but not least, Jovanovski said: "We’re confident that this agreement will serve as a useful growth tool as we look to increase the sports betting technologies and platforms available to our customers globally."

Bragg continues to grow

The integration of Kero's sports betting product will propel the reach of the company's products thanks to Bragg's content aggregation platform.

As noted, the deal marks a major milestone for Kero, but it is equally important for Bragg, considering it expands the company's Bragg HUB.

Bragg HUB platform partners can benefit from a range of turnkey solutions and many leading betting and iGaming operators have already selected the innovative hub.

Besides solutions and technology, Bragg HUB offers a range of in-house developed games from Bragg's popular iGaming studios.

At the same time, platform partners can also benefit from exclusive third-party online casino games provided via Bragg's Powered By Bragg program.

Last month, Bragg strengthened its Dutch presence via a partnership expansion with 711.nl.

Image credit: Bragg Gaming Group