Bragg Gaming strengthens Dutch presence with 711.nl partnership expansion

The leading iGaming content and solutions provider, supercharging online and land-based gambling operators, Bragg Gaming Group, announced it expanded its partnership with 711.nl in the Netherlands.

711.nl to benefit from Kambi's sportsbook solution

Details regarding the new collaboration emerged earlier this week, with Bragg confirming it agreed to power the operator's sportsbook in the European country.

Thanks to the new partnership, 711.nl will benefit from innovative sports betting technology developed by Kambi.

Enabling the operator to gain access to Kambi's sportsbook technology, allows Bragg to reaffirm its role as a leading supplier to the betting vertical.

At the same time, the collaboration builds on the successful partnership between Bragg and 711.nl.

In addition to powering the operator's sportsbook with technology from Kambi, the partnership sees 711.nl tap into Bragg's Fuze toolset.

Currently, Bragg's Fuze toolset delivers a range of customer engagement features that provide online gambling operators with cutting-edge capabilities.

Leveraging the extensive range of tools, including real-time in-game gamification, retention and automation features, 711.nl is expected to continue growing in the Netherlands.

The gaming and betting operator looks forward to the positive impact of the new deal

Gilles De Backer, 711.nl's Chief Operating Officer, commented on the topic in a statement.

"Bragg have been a great PAM partner to 711.nl since we first launched in the Dutch market, so it was a definite no-brainer to expand this relationship to include sportsbook for the first time," he revealed.

Moreover, De Backer said: "We’re looking forward to seeing how our existing customers and Dutch players in general embrace our new sportsbook."

As explained by the operator's Chief Operating Officer, previously, 711.nl gained access to Bragg's innovative Player Account Management (PAM) technology.

This strategic launch was completed back in April 2022.

Besides the PAM technology and sportsbook from Kambi, the operator also benefits from Bragg's leading iGaming product delivery and content aggregation product.

This solution enables 711.nl to deliver content from Bragg's in-house studios as well as casino games from popular developers.

Bragg is excited to expand its partnership with 711.nl

Bragg's Senior Vice President, Commercial EMEA and LatAm, Matej Nemec, was just as delighted to see the company expanding its partnership with 711.nl.

"We’re excited to grow our existing relationship with 711.nl to include this new sportsbook through our partnership with Kambi," he said.

In conclusion, Nemec pointed out: "Our agreement with Kambi is providing a unique mechanism to allow our operator partners to offer sportsbook in a cost effective, time efficient manner."

Last month, Bragg Gaming expanded into the Czech market thanks to a new collaboration with the newly launched iGaming brand of the popular brick-and-mortar giant Kings Entertainment A.S., Kingsbet.cz.

Image credit: Bragg Gaming Group