BGaming grows footprint in Bulgaria with Winbet

BGaming continues to spearhead its products in the Eastern European market with the supplier forming a new content alliance with Winbet in Bulgaria. This comes after similar pivots in other regional markets.

BGaming expands content footprint in Bulgaria

The partnership is a continuation of the two companies’ efforts in Romania, which has now been taken down across the border with neighboring Bulgaria.

This new opportunity allows BGaming to rapidly deploy a number of its player-favorite titles, including Wild Cash, Bonanza Billion, and Minesweeper XY in the market and offering the brand access to some of the best online casino games.

Winbet itself is a well-known brand not just in Bulgaria, but also in Serbia, Croatia, and Romania, and it has been expanding rapidly across the Eastern and Central European region. Commenting on this new opportunity, BGaming CCO Olga Levshina welcomed the chance to see her studio’s games rolled out on yet another prominent market.

"So far this year, our titles have been positively received by Winbet’s players in Romania and we look forward to delivering our portfolio to a neighboring market alongside this major brand," she said.

BGaming has had a particularly good year. The company introduced its first Fishing Club simulator game, which became an immediate hit and is one of the most innovative titles on offer.

BGaming’s presence across Central and Eastern Europe gathers momentum

The supplier has also stolen another march on European markets by expanding across the continent with Betsson Group. The news of BGaming injecting its content into Winbet, following the Romanian deal from earlier this year, also had the operator excited.

"BGaming’s content has proven quite popular with our users and a great expansion of our portfolio. We are happy to extend our agreement with BGaming’s new and exciting titles," said Winbet Operations Director Victor Perenovski, who added that the operator expects to see results soon.

This summer, Winbet also added 7777 gaming to its portfolio of studio providers in the Romanian market.

Image credit: BGaming