BetMGM names baseball legend Derek Jeter Brand Ambassador

• Derek Jeter, the legendary baseball player, has become BetMGM's newest Brand Ambassador
• Teaming up with the leading betting and iGaming operator, the baseball star will appear in an exclusive slot game, responsible gambling initiatives and marketing campaigns
• Casey Hurbis, BetMGM's Chief Marketing Officer, highlights the operator's excitement to collaborate with Derek Jeter

The leading sports betting and iGaming operator, BetMGM, continues to expand its roster of brand ambassadors.

Only recently, the company confirmed it had joined forces with Derek Jeter, the five-time World Series champion and legendary baseball player.

Derek Jeter is the operator's new Brand Ambassador

Under the terms of a new collaboration, Jeter takes the role of Brand Ambassador for BetMGM.

As a result, he will participate in national marketing campaigns that will promote the popular betting and iGaming operator.

Notably, Jeter will appear in the upcoming "Legendary Plays" spot that is planned to debut on Tuesday, July 15.

Moreover, a new exclusive Jeter-themed slot game will be introduced by BetMGM Casino.

Undoubtedly, the new slot will capture the attention of his fans and fans of baseball alike, considering that there aren't any online casino games that are themed after former or current professional baseball players.

The legendary baseball player will participate in advertising campaigns and activations via digital platforms.

Jeter will also appear during exclusive VIP events and help further promote BetMGM's responsible gambling initiatives to customers in Canada and the United States.

Teaming up with BetMGM, Jeter joins the operator's growing portfolio of ambassadors, consisting of high-profile sports players.

As the operator's newest Brand Ambassador, the baseball legend will rub shoulders with other famous figures, including Wayne Gretzky, Barry Sanders and Tim Howard, among others.

The baseball legend is perfect for the important role

BetMGM's new Brand Ambassador commented: "BetMGM's commitment to excellence and overall approach help them stand out as an innovator in their space."

Moreover, Jeter pointed out: "They have worked hard to create a real community in their audience. I look forward to working with their team to build connections within their base of players and support the company's continued growth."

Casey Hurbis, BetMGM's Chief Marketing Officer, was equally excited.

"As BetMGM's brand continues to evolve, we could not think of a better baseball ambassador to add to our Mount Rushmore of legendary athletes than Derek Jeter," the executive said.

Last but not least, Hurbis outlined Jeter's track record on and off the field, predicting that he will help bring new experiences to BetMGM customers.

Only recently, BetMGM and Atlantic Digital announced the launch of a new Friends-themed slot game.

Inspired by the world-famous series, the slot game brings the iconic characters and engaging mechanics.

Image credit: BetMGM