Atlantic Digital and BetMGM launch new Friends-themed slot game

• Atlantic Digital has introduced a branded Friends-themed game for BetMGM
• The new title brings the iconic characters, catchphrase, and tune from the show
• The game is now available in New Jersey and Michigan, with more markets to come

Atlantic Digital, a London-based developer of iGaming content, and BetMGM, one of the leading online casinos in the United States and beyond, have teamed up for the launch of a new Friends-themed game.

Friends’ new slot will ask you: How you doin’?

Friends: "The One With the Multi Drop" is a fresh title that will now be available to players in both Michigan and New Jersey, with more market launches to follow. BetMGM is also an international operator now, and it is also running an online casino in the United Kingdom, among other jurisdictions.

Commenting on the launch of the game, Atlantic Digital CEO Sam Hobcraft spoke highly of both the partner brand as well as the TV franchise – one of the most iconic of all time, he explained.

"Our mission is to merge world-class entertainment IP with innovative gameplay, andFriends: The One With the Multi Drop is a perfect example of that. We’re thrilled to partner with BetMGM to deliver this exclusive experience to players in the US," he added.

As you can expect from the game, it brings all the iconic characters from the show to the iGaming realm, with Monica, Ross, Chandler, Joey, Phoebe, and Rachel all playing a part in the game and evoking nostalgia in fans.

The Friends TV series has had a remarkable staying power, which makes the IP uniquely placed to appeal to new fans as well. The slot is based on Monica and Rachel’s apartment, and players will hear snippets from "I’ll Be There for You," and some of the catch phrases from the show, such as "PIVOT" and "How you doin’?".

Huge wins and fun gameplay

As to the game’s mechanics, this is a 6x5 cluster game, which comes with MULTI DROP multipliers that can result in free spins and help you move things along once again.

Commenting on the launch, BetMGM VP of Gaming Oliver Bartlett had this to say: "BetMGM is proud to be the first to bring Friends to iGaming and offer players a new way to engage with the familiar sights and sounds of the show. Atlantic Digital recognizes the nostalgia and captivating moments of the best television and movie IP and truly brings them to life for iGaming."

The MULTI DROP multipliers can hit up to 200x, with the free spins and max wins reaching a total possible payout of 5,000x, making the game not only a fun and rewarding thematic experience, but also a game that gives you a few extra incentives to stick around and try it.

Image credit: BetMGM