The online sports betting and casino platform, Betinia, signed a landmark ambassador deal.
On Wednesday, the company said it joined forces with one of the most decorated football managers and a football legend, Diego Simeone.
Under the terms of the new alliance, Simeone was designated as an official brand ambassador for Betinia.
Teaming up with the legendary football manager, the brand brings his unmistakable identity and winning mentality, with the goal of delivering engaging, personalized and player-first experiences.
Notably, Simeone will appear in advertising campaigns and digital assets by Betinia.
He will also participate in promotional activities while leveraging his football expertise and reaching millions of Betinia players.
Under the terms of the alliance, Betinia also confirmed the launch of a football manager game.
Players of the popular brand who tap into the thrilling game will be able to walk their own Simeone-inspired path and progress through different manager-style challenges.
The game stands out with a range of rewards, offers progression based on decision-making and promises engaging gameplay.
An official brand representative for Betinia spoke with excitement about the deal with Simeone, Casino Guru News learned from a press release.
"Diego Simeone represents everything football fans admire: intensity, belief and the desire to earn your success," the representative said.
Moreover, they pointed out: "That same spirit sits at the heart of Betinia. We are building an experience where progress feels real, loyalty is recognized, and players are rewarded for staying in the game."
Diego Simeone was similarly thrilled to become a brand ambassador.
"With the experience created by Betinia, fans will be able to get directly involved in the tactical side of the game and see how decisions make a difference," he said.
Moreover, Simeone pointed out: "The path to achieving my goals is based on the values I prioritize: discipline, hard work and tactical awareness to stay one step ahead."
Simeone has served as the manager of Atlético Madrid since 2011.
During his tenure, the team scored two UEFA Europa League titles, two LaLiga titles and many other honors.
Image credit: Betinia
