BETER secures a Florida gaming and betting license

• BETER expands US reach with Vendor License
• The company has also launched its products locally with Hard Rock Bet
• This is the fifth state where the Setka Cup is available

BETER, a supplier of sports and esports data and odds, as well as betting solutions, has expanded its clout in the United States, with the company now granted a Vendor License by the state’s licensing entity - the Seminole Tribe of Floridadba Seminole Gaming.

The regulatory authority has allowed BETER to deploy its range of products across the state, among which are the Setka Cup table tennis tournaments, live streams, live data, odds, and more. These solutions are now live with Hard Rock Bet, which is the state’s exclusive sports betting operator under a tribal compact with the state.

BETER has been consistently expanding its footprint across the world, with the United States constituting an important step forward for the company, with at least five states now featuring the Setka Cup competition, a source of constant, round-the-clock betting competitions.

BETER CRO Chuck Robinson has welcomed the development and explained its significance.

"Securing vendor registration in Florida is another major milestone for BETER and a clear signal of our growing momentum across regulated US markets."

BETER is a premium provider of sports contests and associated betting options, with more than 700,000 events taking place around the year, including both traditional sports as well as esports disciplines.

The company hosts up to 50 betting markets per event, with its ESportsBattle and Setka Cup content among the operator and player favorites. Robinson said that the company is looking at a long-term potential in Florida.

BETER Chief Legal Officer Valeriia Tarchynska has welcomed the opportunity to see the company registered in Florida and further establish a presence with the Hard Rock Bet brand.

"This approval further supports our broader U.S. expansion plans as we continue securing licenses and launching our products in key regulated states, including Ohio, Arizona, Kentucky, and others," Tarchynska added.

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