bet365 expands Greek iGaming portfolio with Play'n GO

Play’n GO has become the latest supplier of games for bet365’s Greek-facing website, which will now benefit from a number of award-winning games which have been developed by the studio and stand out as some of the most accomplished titles in iGaming, Casino Guru News learned in an email press release.

Among the games bet365 players can enjoy in Greece are games such as Fire Joker, Legacy of Dead, Rise of Olympus, Book of Dead, and many others. With its hundreds of games, Play’n GO is one of the most competitive and successful developers in the gambling industry, the author of a range of experiences and titles.

Play’n GO Head of Regional Sales Central and Western Europe Giovanni Ferraro welcomed this opportunity and said that the company finds Greece to be one of its most important markets to date. As such, it makes perfect sense for the supplier to seek and strengthen its local presence there.

A bet365 spokesperson was similarly pleased with the opportunity to welcome some of the best titles developed by the industry and present them to its local players.

"We feel that the partnership is a great fit into our Games product and will provide our Greek customers with some of the most entertaining titles on the market," the company said in a press release.

Play’n GO has been expanding rapidly across the world. Previously, the supplier entered into a similar content agreement with Betway, one of the most trusted gaming and betting brands in the United Kingdom. The partnership covers the UK market specifically.

The supplier similarly pursued other opportunities in the United States and secured an entry into West Virginia and expansion of its North American footprint. For its part, bet365 too has been building its geographical footprint, securing alliances with innovative and promising suppliers all over the world.

The company has added Gaming Realms as one of its partner studios in September, and it further expanded with Bragg Gaming Group in Ontario last August. Bet365 also pursued an individual content partnership with Push Gaming signed earlier this year and designed to further strengthen the operator’s gaming library.

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