Bet365 claws another piece of US betting market with Louisiana

Bet365, a prominent international sports betting operator, has snagged another piece of the sports gambling market in the United States, with the company launching in the state of Louisiana, Casino Guru News learned via an email press release shared by the company.

This brings the total number of states where bet365’s offer is available to players to seven, with other states that the operator has operations up and running in including Ohio, Virginia, Kentucky, Colorado, New Jersey, and Iowa.

Commenting on this exciting new launch, a bet365 spokesperson hailed the significance of the rollout and said that the experiences offered to local bettors will be well worth their while.

"Now eligible customers from Shreveport to the Big Easy can enjoy our renowned products like amazing Bet Boosts, the fastest In-Game experience and unique Same Game Parlays," the spokesperson added, highlighting some of the company’s features and platform capabilities.

The website has launched a dedicated Louisiana-facing domain found at LA dot bet365 dot com. Among the features that players can find are Same Game Parlay Plus, Cash Out and Edit Bet options, which are designed to empower the gameplay for new and experienced sports bettors who want to be in control of their gameplay.

Bet365 also offers Bet Boosts and Super Boosts along with Early Payouts on some of the biggest sports in the country, including the MLB, NFL, NBA, NHL and NCAAB, among others. Bet365 has not been sparing any effort in making its mark on the regulated market in the United States.

The company secured an entry into Virginia at the beginning of the year, confident that it would mark a succession of follow-up launches, which it now has.

The international operator also teamed up with Churchill Downs to secure a foothold in Pennsylvania. However, the latest press release shared by bet365 does not name Pennsylvania as a state where the company’s sportsbook product is up and running, and neither does the official website of the brand just yet.

All the while, bet365 has also been strengthening its local presence in existing and regulated jurisdictions across the country. For example, the operator doubled down on New Jersey by teaming up with SIS to strengthen its understanding and offer in the esports vertical.

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