AvatarUX expands reach of games via BlueOcean Gaming partnership

AvatarUX, the growing developer of slots, announced a new deal that helped it expand further the reach of its content. The company confirmed it joined forces with BlueOcean Gaming, a trusted iGaming software developer and provider of content for online gambling operators. Under the terms of the new deal which expanded AvatarUX's distribution network, content from the award-winning slots studio will go live with BlueOcean Gaming's aggregation platform called GameHub.

Per the new deal, the entire slots portfolio provided by AvatarUX will go live for GameHub, a statement reveals. Games the new deal encompasses include TikiPop, as well as CherryPop, which have proven to be significantly popular with online players. BlueOcean Gaming's partners will be able to benefit from AvatarUX titles such as ReefPop. Additionally, GameHub partners will gain access to innovative mechanics such as MultiPop, PopWins, Sticky Pop and ZapReel.

Primoz Krsevan, BlueGaming's Sales Manager, said about the latest deal: "We are very excited to welcome AvatarUX to our GameHub family." He explained that AvatarUX develops slots that stand out with quality graphics and unique mechanics which makes them appealing to a wide range of clients. Finally, Krsevan said: "We believe that this partnership has a lot of potential and will be fruitful for both companies."

Nicola Longmuir, AvatarUX's CEO, was similarly excited about the freshly minted partnership with BlueOcean Gaming. "We're delighted to further grow our distribution network following this deal with BlueOcean Gaming," she said. Last but not least, Longmuir noted: "We want to deliver our innovative titles to as many players as possible, and this is another important step on our very exciting journey."

The new deal with BlueOcean Gaming complements AvatarUX's plan to further grow and expand the reach of its unique titles. Thanks to the new partnership, the company's award-winning slots will be able to reach new audiences.

The collaboration comes on the heels of another important deal announced by AvatarUX. Earlier this year, the company confirmed it extended its partnership with Light & Wonder Inc. Initially, the duo joined forces in October 2022, but under the recent extension, AvatarUX agreed to deliver additional content for Light & Wonder. Besides delivering more titles, the company will benefit from Light & Wonder's extensive partner network.

More recently, AvatarUX released a new feature-rich feline slot game called Kitty POPpins. details of the new 5x5 game emerged last week. Players of Kitty POPpins can tap into an enhanced version of the company's popular Multipop mechanic while enjoying cat-filled gameplay.

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