Ashley Bloor joins Pariplay as Director of Partnerships

The fast-growing aggregation platform, iGaming content provider and NeoGames subsidiary, Pariplay, confirmed a new senior-level appointment, strengthening its team of experts. Pariplay confirmed Tuesday it selected the services of the seasoned gambling industry executive with extensive experience, Ashley Bloor. Joining the company, she was appointed as its new Director of Partnerships.

In her new role as Director of Partnerships, Bloor will collaborate with the senior leadership team with the ultimate goal to support the growth and expansion of Pariplay. She will play a pivotal role and provide strategic guidance for the expansion of the company's Fusion and Ignite product offerings. At the same time, Bloor will help maximize and manage Pariplay's partnerships, while being on the lookout for new collaborations.

In a statement released by the company on June 13, 2023, Bloor said: "I am excited about this new opportunity with Pariplay, a company I have followed from the side lines and been very impressed with." Finally, Pariplay's new Director of Partnerships pointed out: "I look forward to building on our existing partnerships and creating new synergies as we continue on this journey."

Overall, Bloor brings more than a decade of experience within the gambling vertical. Throughout her extensive career, she was a part of leading companies within the sector, including William Hill, Gaming Innovation Group, bet365 and Gala Coral, among others. Before accepting the position of Director of Partnerships at Pariplay, she was most recently a part of EveryMatrix. At the time, Bloor held the role of Head of Operations - RGS.

Enrico Bradamate, Pariplay's Chief Commercial Officer, was excited to see Bloor join the company's senior management team. "We are thrilled to welcome Ashley to the team and know she will play a crucial part as we execute our growth strategy and expand our global partner network of studios and operators, cementing our position as the number one gaming aggregator," he explained.

The new appointment comes at a time when Pariplay seeks to grow further on a global scale. Particularly important markets identified by the company are North America as well as Europe, where it has recently expanded its presence significantly. In fact, back in April, Pariplay strengthened its presence on the Old Continent by securing a business-to-business supplier license from the Swedish Gambling Authority.

Bloor's appointment marks the latest addition to the company's growing team of experts. Earlier this year, Pariplay strengthened its team once again, by hiring Dirk Camilleri. Joining the company, he was appointed to the role of VP of Products.

Image credit: Pariplay