Aristocrat Gaming inks deal with Formula 1 Heineken Silver Las Vegas Grand Prix

The leading provider of premium casino slot machines that is also a part of the global gaming and entertainment company Aristocrat Leisure, Aristocrat Gaming, announced a new sponsorship deal. The company confirmed Monday it joined forces with the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX.

Under the terms of the new multi-year partnership, Aristocrat Gaming was designated as the Official Slot Machines of the Race, expanding further into the racing segment. The race will be arriving at the gambling capital of the world, the Las Vegas Strip. FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX is scheduled to take place between November 16 and November 18, 2023.

In a statement released on February 27, 2023, FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX's Chief Commercial Officer, Emily Prazer, shared her excitement saying: "Introducing the F1 experience to a new city, it was crucial to partner with a local brand that shares our mission to enhance guest experience through innovation and technology, and also understands Las Vegas’ unique market."

According to her, the Race and Aristocrat Gaming share the same values, as well as a vision for the upcoming race. Finally, Prazer said that the organization is looking forward to the launch of what is expected to be "a seamless partnership."

Mark Wadley, Aristocrat Gaming's Chief Marketing Officer, was also excited about the new partnership with the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX. He acknowledged that Las Vegas is famous for its unique hospitality experiences and world-class entertainment, which further elevates the excitement around the new collaboration.

"This event will be like no other and we look forward to inviting interested F1 fans to play our great lineup of entertaining slot games that match the excitement on the track," said Aristocrat Gaming's Chief Marketing Officer in conclusion.

The FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX is promoted by Liberty Media as well as Formula 1 in collaboration with the Las Vegas Convention and Visitors Authority. The upcoming race weekend is expected to deliver unique experiences for race fans that will be able to witness jaw-dropping speeds of more than 210 mph (340 kph). The inaugural race will take place around iconic casinos, hotels and landmarks around the Las Vegas Strip, bringing unrivaled action for race fans and visitors of the gambling capital of the world.

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