Alok set to lead the INFINITY Lisbon at SBC Summit

• EDM music scene legend headlines INFINITY Lisbon
• SBC Summit expects to reach new heights in the September edition
• Alok is one of the world’s most prominent music artists

As we are drawing closer to SBC Summit Lisbon, with the event set to take place on September 16-18, 2025, SBC Events has been keen to release more exciting updates about the industry’s premier gathering of insiders and experts.

Alok set to lift the mood at SBC Summit Lisbon

This year, delegates will have the opportunity to enjoy Alok, a renowned music artist, who is headlining the INFINITY Lisbon at SBC Summit, bringing an electrifying experience to the industry gathering. Commenting on the opportunity to collaborate with an iconic artist and at such an impactful venue, SBC CEO and Founder Rasmus Sojmark had this to add:

The INFINITY is about blending high-level business networking with unforgettable experiences, and bringing someone of Alok’s caliber to the stage takes that to a whole new level. I’m proud that we’re able to deliver this kind of energy and entertainment to our attendees.

SBC Summit Lisbon is set to sprawl over 135,000 square meters and feature at least 8,000 operators, 30,000 delegates, 2,500 affiliates, 550 speakers, and 700 exhibitors, making it one of the most significant and impactful industry get-togethers there is.

Crowning the entertainment aspect of the event with someone such as Alok is fitting. The artist rose to salience with his "Hear Me Now" breakout hit on Spotify, accumulating 850m streams.

He has been celebrated as one of the most impactful DJs and musicians not just in Brazil but worldwide and has experienced headlining some of the world’s most impactful music festivals, among which are Tomorrowland, Ultra Music Festival, and Lollapalooza.

Alok has collaborated with a range of international stars and influenced the music of other popular artists. Alok’s endeavors do not end with music, as he is also a philanthropist through the Alok Institute, which supports environmental, social impact, and educational projects across Brazil.

The prominence of the INFINITY brand

Sojmark hailed the significance of Alok’s participation in the event and the hosts’ decision to pick him as the headline artist.

"The INFINITY brand was born in Lisbon. It’s where we dared to try something different, hosting our first-ever EDM-style festival with massive names like Don Diablo, Miss Monique, and Darude. The energy that night was off the charts, and it confirmed what we already felt: we had created something truly special for the industry," the gambling industry veteran said, drawing on his knowledge of the EDM scene.

The INFINITY Lisbon is an exclusive experience reserved for VIP Event Pass holders. Secure yours now for just €400 and take advantage of a €200 early bird discount.

Operators and affiliates can apply for complimentary VIP Event Passes. Find out more about the SBC Summit on the event’s official website here.

The INFINITY Lisbon at the MEO Arena in Lisbon is celebrated as the largest closing party the industry hosts.

Image credit: SBC Events