There is hardly a soul in the affiliate and iGaming space to not heard of the overnight success of the iGaming Club Conference format launched by AffPapa several years ago.
Now, owing to this success, AffPapa has rebranded the innovative networking event, aligning it with its branding as AffPapa Conference.
Both AffPapa Conference and iGaming Club will remain under the AffPapa umbrella while operating independently moving forward and establishing their distinct and separate purposes and identities, the company announced in a press release.
The change is necessitated partly because of the events’ success, with the wider industry beginning to associate the iGaming Club Conferences with the wider AffPapa ecosystem.
"The decision to rebrand came with the need to bring greater clarity to the industry while strengthening AffPapa’s position for long-term growth.
With the rebrand now in effect, AffPapa Conference will be hosted in two cities, Madrid and Cancun, bringing together affiliates, operators, and B2B providers from Europe, LatAm, and beyond, with a clear focus on affiliate-led events," the company clarified in the press release.
The change has been welcomed by Levon Nikoghosyan, CEO & Founder of AffPapa and iGaming Club:
"This was a challenging step, perhaps even a necessary one, and we decided to leap. People consistently referred to our events as AffPapa Conference, tagged AffPapa in event photos, and associated the events with our brand overall. In a way, we didn’t rebrand the conference. The industry did it for us; we are just executing on it.
With the new structure, our goal is simple: to create a clean environment that offers valuable and meaningful experiences to all members of the iGaming community."
Moving forward, iGaming Club will continue to operate separately as a smaller and more intimate event experience, hosting premium networking experiences and various ways to connect businesses from the sector.
Building upon this, AffPapa is also launching the iGaming Club Membership program, which is available to affiliates. operators, and B2B providers, which will allow stronger and deeper engagement with the AffPapa community.
The iGaming Club Membership will allow members to have an unlimited annual pass to the iGaming Club events & AffPapa Conferences, making it much easier for interested businesses to maintain a presence and not worry about booking and scheduling.
This comes with the customary and exclusive benefits, such as priority access to booths and sponsorships, VIP dinners, featured signage, discounts, and various perks that are available throughout the year.
Image credit: AffPapa
