AffPapa and SBC enter into a strategic alliance

AffPapa, a leading repository of affiliate gaming companies and businesses and host of the prominent industry gathering, iGaming Club, has announced a new partnership with SBC, a media and events company that is behind some of the biggest and most worthwhile industry gatherings, including SBC Summit Barcelona, SBC Summit Latinoamerica, and Canadian Gaming Summit among others.

The partners have agreed to deliver what they describe as a "unique experience" throughout the iGaming industry, bringing together their joint expertise and network. The two companies’ efforts will result in improved performance markers for both, with SBC and AffPapa confident that they will be able to broaden their reach, introduce new audiences to each other, and generally boost awareness for their upcoming events.

SBC Marketing Director Dennis Algreen welcomed the opportunity and said that AffPapa has been a driving force in shaping connections between companies and stakeholders in the industry, including operators, affiliates, and suppliers.

"Our shared vision of empowering the industry to establish meaningful business connections makes me believe that this partnership holds immense potential, and can unite our industry as a whole," Algreen said.

AffPapa Head of Commercials Yeva Avagyan was similarly pleased with the opportunity, arguing that SBC is a top media and events company that has established itself firmly on the market. Avagyan said that AffPapa was thrilled to be working with SBC and that moving forward, the two companies' combined efforts would result in gains for both.

AffPapa is happy to remind its own audiences that the iGaming Club due in London on February 8 is fast approaching with registrations already surpassing 500 entries. Meanwhile, AffPapa is also preparing to host an event in Valletta, Malta in June. The company will collaborate with iGaming NEXT and release more details before long.

SBC is also busy with a number of upcoming events, the company noted. SBC is hosting the SBC Sumit North America on May 9-11 in New Jersey/New York, the CasinoBeats Summit on May 23-25 in Malta, the Canadian Gaming Summit on June 13-15 in Toronto, the SBC Summit Barcelona in Barcelona on September 19-21, and the SBC Summit Latinoamerica in Miami on October 31 – November 2.

Image credit: AffPapa