7bet gets first scoop at UK betting and gaming market

The UK betting and gaming space has grown by adding another operator, with 7bet, a Lithuania-based brand, taking a first scoop at the local market.

Following an approval process from the UK Gambling Commission, 7bet will now bring its platforms to one of Europe’s most dynamic iGaming and betting ecosystems.

7bet takes on the challenging UK betting and iGaming market

Although the 7bet rollout is new, the company that operates the brand has held a license since November 2017, Anakatech Interactive Ltd.

Anakatech Interactive Ltd similarly operates other brands in the country, including Lucky Mate and Winomania, both of which are well-established fixtures in the local online casino market.

A betting license was secured by Anakatech Interactive Ltd earlier this year, paving the way for the rollout of 7bet. 7bet.co.uk and betnero.co.uk are both listed under the betting license and have a White Label Status.

The brand itself is small by most estimates. Operating out of Vilnius, Lithuania, the operator only has a workforce of 11-50 employees based on its official company page on LinkedIn, a business social media.

Commenting on the rollout of the company in the market, 7bet said that it was prepared to take on the challenging UK market, and that this move was not something that the company "took lightly."

"We firmly believe that this business is not just about coming in and taking money; it’s about putting in a lot of effort, understanding our customers and delivering exceptional experiences," the company’s update fleshed out.

Yet, 7bet believes that it has what it takes to ensure that it thrives in the highly dynamic and competitive UK market, including a commitment to hard work, integrity and a desire to bring the best possible experience to players.

7bet sets out a plan to conquer the UK market through a tested formula

Much of this has already been tested in the brand’s home country, and the same formula will be exported to try and conquer a new market.

"We are excited about the opportunities ahead and are confident that our dedicated approach will resonate with our new audience in the UK," the company noted in the update.

Part of the expansion decision may also have to do with the fact that Lithuania is becoming an increasingly difficult market to navigate.

A small increase in the country’s gambling tax has already sent scares across the industry, with one trade body suggesting that the increase, modest as it may seem, would have a serious negative impact on operators’ competitiveness.

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