7777 gaming expands content reach via Sportsbet and Bitcasino

The provider of games and content for the iGaming vertical, 7777 gaming, announced a new partnership, expanding further the reach of its leading products. The company unveiled on Tuesday it extended its partnership with the fast-growing gaming, fintech and blockchain company that delivers innovative products and services, Yolo Group.

Under the terms of the extended deal, 7777 gaming content has gone live with Bitcasino and Sportsbet, two of Yolo Group's brands. 7777 gaming confirmed that initially, 25 engaging and innovative games have gone live with the two brands.

However, the leading developer did not rule out the addition of more games. Ultimately, 7777 gaming said that "in the near future" it anticipates rolling out its complete portfolio of more than 100 games for the two platforms.

The collaboration marks a strategic move for the popular iGaming content developer as it helps its games reach new audiences. This is part of 7777 gaming's broader mission of delivering its immersive and engaging online games to more clients. At the same time, the collaboration strengthens the business relationship between the online casino games developer and Yolo Group.

The deal also helps Sportsbet and Bitcasino as it expands their offering. The two brands are trusted and popular within the online gambling industry with their engaging content and revolutionary approach, ensuring customers enjoy unrivaled gaming experiences.

What's more, Bitcasino is famous as the first licensed Bitcoin casino in the world. The brand is known to offer a Bitcoin casino experience that is comparable to popular fiat currencies online casinos. Bitcasino is built upon and leverages a unique gaming platform from the Yolo Group. The success of the casino brand helped the Group in 2016 to introduce Sportsbet, its standalone sportsbook. The launch was strategic as it came ahead of the European Championship at the time.

Larisa Karaboycheva, 7777 gaming's Account Manager, shared her excitement about the recently extended deal with Yolo Group in a statement. "We are thrilled to go live in these strong, innovative and outstanding brands such as Bitcasino and Sportsbet, part of the Yolo Group family," she said.

Additionally, Karaboycheva pointed out: "Our games are designed to bring the best experience to the end-user and we are confident that their players will enjoy them." Finally, she said that 7777 gaming is looking forward to expanding its collaboration with Yolo Group even further to deliver new and engaging games.

Recently, the company confirmed a senior-level appointment by hiring Mitko Mitev. Late last month, 7777 gaming hired the services of the gambling industry veteran, selecting him for the role of CEO.

Image credit: 7777 gaming